Rebel Foods' Behrouz Biryani levels up with Saif Ali Khan, targets 20 percent growth with premium and digital push

Rebel Foods is reimagining brand building with a new brand ambassador, data and organic content. The Biryani brands is also eyeing catering business and growth in the south Indian market with tailored menu and communication.

By  Storyboard18Apr 3, 2024 7:22 AM
Rebel Foods' Behrouz Biryani levels up with Saif Ali Khan, targets 20 percent growth with premium and digital push
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For the first time the brand has onboard a celebrity brand ambassador. Their new Biryani range is being launched by Saif Ali Khan with a 'Feast Like Royalty' campaign.
First Published on Apr 3, 2024 7:22 AM

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