agency-news

FCB Kinnect’s Kartikeya Tiwari: If we win a mandate, we would want to execute what we have pitched

The digital marketing agency’s national creative director and senior vice president is clear: “The work in the pitches never actually gets realised. We would prefer brands to give us a brief for something that is a real problem. If we win the mandate, that is the actual campaign that sees the day of light. And, we want to pitch that. And that's what has started happening in the last few years.”