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Gen Z subcultures: What does it mean for youth brands?

Mental health in remote work: Addressing the psychological impacts and coping mechanisms for remote workers

STORY OF THE DAY

To celeb and how? Navigating the nuances of celebrity endorsements in modern branding

Modern brands are crafting more nuanced campaigns that go beyond simply showcasing a famous face, writes Rahul Talwar, Chief Marketing Officer, Max Life Insurance.

International Creators Day: SlayyPoint's Gautami Kawale on how YouTube helped her to discover latent skills

Reliance Industries Q4 results: Annual revenue crosses a record Rs 10 lakh crore

Featured

QUANTUM-BRIEF

From eyeballs to dollars: Monetization is the next wave of innovation for Streaming Platforms

QUANTUM-BRIEF

What if your next beauty secret is powered by AI?

QUANTUM-BRIEF

Beyond borders: Developing performance marketing strategies for the global market

QUANTUM-BRIEF

Building brand loyalty through community engagement in sports

QUANTUM-BRIEF

PM Modi on RBI at 90: RBI plays a pivotal role in advancing our nation's growth trajectory

QUANTUM-BRIEF

The remote revolution: Cultivating a thriving team culture in a scattered landscape

SPOTLIGHT

Quantum Brief The Leader's Edge: Storyboard18 in conversation with leaders, decision makers and disruptors

A recap of Storyboard18's biggest interviews from 2023. Get all the insights from our conversations with leading Indian and global CEOs and founders from the brand, marketing and media world.

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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special-coverage

To celeb and how? Navigating the nuances of celebrity endorsements in modern branding

Featured

QUANTUM-BRIEF

From eyeballs to dollars: Monetization is the next wave of innovation for Streaming Platforms

QUANTUM-BRIEF

What if your next beauty secret is powered by AI?

QUANTUM-BRIEF

Beyond borders: Developing performance marketing strategies for the global market

QUANTUM-BRIEF

Building brand loyalty through community engagement in sports

QUANTUM-BRIEF

PM Modi on RBI at 90: RBI plays a pivotal role in advancing our nation's growth trajectory

QUANTUM-BRIEF

The remote revolution: Cultivating a thriving team culture in a scattered landscape

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