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brand-marketing

  • Qatar Airways resumes operations following airspace reopening amid Middle East tensions

    Qatar Airways resumes operations following airspace reopening amid Middle East tensions

  • IndiGo 'prudently' resumes Middle East flights as Gulf airspace reopens amid tensions

    IndiGo 'prudently' resumes Middle East flights as Gulf airspace reopens amid tensions

Meesho restructures board to tighten control ahead of $1 billion IPOSTORY OF THE DAY

Meesho restructures board to tighten control ahead of $1 billion IPO

In a strategic move seen often in pre-IPO plays, the company has restructured its board to consolidate control with its largest investors while dialing back representation from shareholders with relatively smaller stakes.

  • Lalithaa Jewellery faces governance heat as promoter draws Rs 50 Cr brand ambassador fee ahead of IPO

    Lalithaa Jewellery faces governance heat as promoter draws Rs 50 Cr brand ambassador fee ahead of IPO

  • Air India suspends flights to and from Middle East, Europe, and North America amidst Middle East conflict

    Air India suspends flights to and from Middle East, Europe, and North America amidst Middle East conflict

Featured

Colgate-Palmolive eyes India as global growth engine, plans brand influx and digital-first push

QUANTUM-BRIEF

Colgate-Palmolive eyes India as global growth engine, plans brand influx and digital-first push

Wipro scales up brand-building expenses by Rs 359 crore in FY25

QUANTUM-BRIEF

Wipro scales up brand-building expenses by Rs 359 crore in FY25

Mark Zuckerberg faces internal flak at Meta over political stance: Report

QUANTUM-BRIEF

Mark Zuckerberg faces internal flak at Meta over political stance: Report

Apple reportedly in early talks to acquire AI startup Perplexity

QUANTUM-BRIEF

Apple reportedly in early talks to acquire AI startup Perplexity

Malabar Gold & Diamonds unveils 400th showroom, aims for Rs 78,000 cr turnover

QUANTUM-BRIEF

Malabar Gold & Diamonds unveils 400th showroom, aims for Rs 78,000 cr turnover

PhonePe gears up for $1.5B IPO, targets $15B valuation

QUANTUM-BRIEF

PhonePe gears up for $1.5B IPO, targets $15B valuation

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SPOTLIGHT

Digital Entertainment Summit 2025 to debut in Delhi as India stakes its claim on the future of global media DigitalDigital Entertainment Summit 2025 to debut in Delhi as India stakes its claim on the future of global media

As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.

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More from Storyboard18

Brand Marketing

Aditya Birla Lifestyle Brands Limited debuts on stock exchanges

Aditya Birla Lifestyle Brands Limited debuts on stock exchanges

Brand Makers

‘Sham’, ‘scam’: Cannes Lions-award winning ads under public scrutiny

‘Sham’, ‘scam’: Cannes Lions-award winning ads under public scrutiny

Brand Marketing

Rebuilding Trust: Air India's dual challenge of safety and reliability

Rebuilding Trust: Air India's dual challenge of safety and reliability

Brand Marketing

Britannia invites Parle to take space in this new ad: "Dear Parle Monaco, if we can share a shelf...."

Britannia invites Parle to take space in this new ad: "Dear Parle Monaco, if we can share a shelf...."
Britannia and Talented respond to greenwashing accusations

How it Works

Britannia and Talented respond to greenwashing accusations

Brand Marketing

Philips doubles ad spends post-COVID, bets big on premium grooming and at-home beauty tech

Philips doubles ad spends post-COVID, bets big on premium grooming and at-home beauty tech

Brand Marketing

Swiggy pilots new travel and lifestyle concierge service app Crew

Swiggy pilots new travel and lifestyle concierge service app Crew

Brand Marketing

Myntra expands ‘M-Now’ express delivery to Delhi-NCR & Mumbai

Myntra expands ‘M-Now’ express delivery to Delhi-NCR & Mumbai
BBC warns legal action against AI startup Perplexity over content scraping

Brand Marketing

BBC warns legal action against AI startup Perplexity over content scraping

Brand Makers

From Ugly-Cute to Billion-Dollar icon! How Labubu turned Pop Mart’s Wang Ning into China’s youngest top 10 billionaire

From Ugly-Cute to Billion-Dollar icon! How Labubu turned Pop Mart’s Wang Ning into China’s youngest top 10 billionaire

Brand Marketing

OML hits pause on SaaS platform Hypothesis, pivots to service-first influencer marketing model

OML hits pause on SaaS platform Hypothesis, pivots to service-first influencer marketing model

Brand Marketing

Mast or Meh: Asian Paints, Flipkart, Snitch – who nailed the brief and who gave grief?

Mast or Meh: Asian Paints, Flipkart, Snitch – who nailed the brief and who gave grief?

POPULAR

WhatsApp Sting: Dentsu CEOs secretly fed chat intel to CCI amid probe

Agency News

WhatsApp Sting: Dentsu CEOs secretly fed chat intel to CCI amid probe

Is Snapchat's bid to attract Indian advertisers working?

Advertising

Is Snapchat's bid to attract Indian advertisers working?

Consolidation or Collision? How ad land’s mergers create crisis of overlapping of leadership roles

Advertising

Consolidation or Collision? How ad land’s mergers create crisis of overlapping of leadership roles

Meta names Arun Srinivas as the Managing Director and Head for India

Brand Makers

Meta names Arun Srinivas as the Managing Director and Head for India

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Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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