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Indian advertising industry’s go-to man Shashi Sinha revisits his four-decade long career
Sinha, who has spent nearly four decades in the advertising industry, is a seasoned professional who has dedicated the majority of his career to a single agency group: Interpublic Group (IPG). The listed American advertising company is the parent of major agencies such as FCB, McCann and IPG Mediabrands, among many others. In a leadership trajectory spanning 25 years, Sinha progressed from being the head of media at FCB Ulka to CEO of all media units under IPG Mediabrands India in 2013.