ITC's Minakshi Handa: There is a need to embed Generative AI in early stages of creative journey
Minakshi Handa, vice president - marketing, ITC Personal Care, says AI and Generative AI bring value to the table and integrating them in the initial stages of the journey is leading to faster turnaround of creatives.
Schbang’s Rayomand Patell: Your mind is the single best intelligence
Rayomand J Patell, chief creative officer and chief integration officer, Schbang mentioned, “ I sincerely believe that you gotta use your own mind first and use AI as a tool to generate what you are seeing inside your head and bring that to life on screen or in print.”
Mindshare’s Amin Lakhani: AI will not be AI without human intelligence
Amin Lakhani, chief executive officer - South Asia, Mindshare, said, “I think AI is a great enabler for what humans can achieve, and process. But, there is no match to human creativity, human emotions, and human connection.”
Pooja Sahgal and Shriram Parthasarathy share insights on creativity and marketing post Covid
Pooja Sahgal, CMO and R&D Head at Raymond Consumer Care and Shriram Parthasarathy, Head - Digital Media Marketing and Social Media Marketing Lead - India at Microsoft talk about creativity during Storyboard18 YoungGuns.