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The Advertising Agencies Association of India (AAAI) presented the AAAI Lifetime Achievement Award for 2023 to advertising veteran Shashi Sinha. This is the highest honour given to an individual in India for contributions to the advertising industry. Sinha, who has spent nearly four decades in the advertising industry, is a seasoned professional much loved in the ad fraternity. But back when he joined the industry, he never imagined he would spend such a long time in it. “I thought I'll probably quit in a year's time,” said Shashi Sinha, in an exclusive chat with Storyboard18.