Banks boost ad spend in FY25: HDFC Bank leads with 72% surge, Canara bucks the trend updated !!!
SBI, India's largest public lender, reported a modest 8.4 percent rise in its ad and marketing expenses to Rs 3,742 crore in FY25 compared to Rs 3,449 crore in FY24.
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Banks in India have ramped up their advertising and marketing expenditures in fiscal year
2025, registering an average year-on-year increase of 29 percent, as per an analysis of five major lenders.
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Canara Bank, and HDFC Bank--HDFC Bank has emerged as an outlier, reporting an average increase of 72 percent in advertisement and publicity spending in FY2024-25.
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HDFC Bank recorded a 71.21 percent increase in ad and publicity expenses, spending Rs 5,917.83 crore in FY2025, up from Rs 3,456.41 crore in the previous year. The increase was driven by branding and communication efforts following the merger of HDFC Ltd with HDFC Bank in 2023.
