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In this episode of Storyboard 18, we catch up with Sandeep Bhushan of Meta on the sidelines of the Meta Marketing Summit. We also speak with Mark Tatum of NBA on how Indian viewers consume NBA and their strategy to unlock new audience. Finally, we are joined in by Mayuri Saikia of Dell Technology India who talks about their new 'Back to College' campaign and how the pandemic pushed them to innovate.