From challenger to leader: boAt CEO Vivek Gambhir on the brand's journey

boAt is one of the most exciting startups that has emerged in recent years. But how did boAt go from a challenger brand to one of the leading consumer goods companies in India? We find out more about the brand’s journey from Vivek Gambhir, CEO of boAt. In an interview with Delshad Irani, he also shares what lies ahead for the brand, winning growth strategies and marketing plans.

Watch this space for the full interview.