7UP’s new campaign taps on 'snow' to beat the summer heat
Till July 20, social media feeds across the Middle East and South Asia will be taken over by influencer videos showing snow falling in everyday summer scenes, triggered by the act of opening a can of 7UP.
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Staying cool during summers, especially during one of the hottest weeks of the year, is a universal challenge, when cities like Mumbai, Cairo, Riyadh, and Dubai regularly reach averages of 38°C.
Based on this insight, the brand rolled out ‘7 Days of Super Duper Summer’ campaign taking over social media feeds with CGI (computer-generated imagery) content.
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Staying cool during summers, especially during one of the hottest weeks of the year, is a universal challenge, when cities like Mumbai, Cairo, Riyadh, and Dubai regularly reach averages of 38°C.
Based on this insight, the brand rolled out ‘7 Days of Super Duper Summer’ campaign taking over social media feeds with CGI (computer-generated imagery) content.
