TRAI proposes multiple broadcast ratings agencies in draft National Broadcasting Policy for fairer competition and transparency

TRAI flags issues like potential industry influence on BARC, the adequacy of its panel size, and its inability to measure non-linear TV viewership.

By  Storyboard18Apr 2, 2024 3:53 PM
TRAI proposes multiple broadcast ratings agencies in draft National Broadcasting Policy for fairer competition and transparency
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The consultation paper also suggests that independence from industry stakeholders is crucial for ensuring a neutral and unbiased approach to audience measurement.(Representative image via Unsplash)
First Published on Apr 2, 2024 3:53 PM

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