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How it Works
TRAI proposes multiple broadcast ratings agencies in draft National Broadcasting Policy for fairer competition and transparency
Quantum Brief
BARC boosts TV meter count to 59,000
Quantum Brief
Debate on news data may soon conclude as BARC meets MIB on Dec 19
How it Works
Debating BARC data for news: Why are stakeholders leaning towards weekly metrics
How it Works
News18 India leads the show yet again
How it Works
News18 widens lead over competition between Week 33-36
Brand Makers
Media Mavens: ‘No season for advertising, have to be ready all-year,’ says Zenith’s Jai Lala
How it Works
News18 India leads 15+HSM market with 14 percent market share in week 35
Brand Makers
Media Mavens: The return of ratings has been a big relief, says Madison Media’s Amol Dighe
Brand Makers
Media Mavens: ‘Ratings allow one to rationalize cost,’ says Sanchita Roy of Havas Media