Bharti AXA Life Insurance onboards 1000 new employees, 40% being women

To diversify workforce composition, Bharti AXA Life Insurance has hired 1,000 new employees of which 400 are women. The company said the move is a part of its effort to promote financial inclusion, and improving gender diversity. The insurance company added, " The approach will not only address the need for more advisors but also emphasizes the importance of diversity in reaching and understanding a broad customer base".

In an initiative to diversify its workforce composition, Bharti AXA Life Insurance has strengthened its distribution network with 1,000 new hires of which 40% are women. The move is part of the company's broader effort to promote financial inclusion while enhancing gender diversity and empowering women within the insurance sector.

Bharti AXA Life, Nitin Mehta - Chief Distribution Officer - Partnership Distribution and Head Marketing said, “As part of its goal of ‘Insurance for all by 2047’, the industry is moving towards taking a proactive stance by implementing strategic recruitment initiatives that attract and retain talented women. In collaboration with this, we have recruited 1000 front-line sales personnel across channels in the last quarter, and look forward to further expanding and reaching the masses.”

"Empowering women in the insurance salesforce can not only bridge the gender gap within the industry but also propel its future growth. By implementing strategic recruitment initiatives and nurturing talent, we aim to drive a shift in mindset – moving beyond tokenism, creating a genuinely inclusive work environment, and enabling women to become key drivers of financial inclusion," Dhanashree Thakkar, Head of Human Resources said.