Sonic branding is not just about utilisation but also about utility: Rajeev Raja

Rajeev Raja, founder and soundsmith at BrandMusiq discusses how sonic brand assets positively impact purchase intent for a brand, elaborates about the sound design process and gives us an idea about the MOGO® creation of Mastercard and Zomato.

By  Indrani BoseFeb 29, 2024 4:39 PM
Sonic branding is not just about utilisation but also about utility: Rajeev Raja
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Rajeev Raja discusses how sonic brand assets positively impact purchase intent for a brand, shares the sound design process and gives us an idea about the mogo creation of Mastercard and Zomato.
First Published on Feb 29, 2024 1:54 PM

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