Meta eyes India for business growth with WhatsApp updates, says VP Sandhya Devanathan

Sandhya Devanathan outlined Meta's focus on empowering businesses, both large and small, through innovative tools and platforms like WhatsApp.

Content is king, but distribution is kingdom: Media Dialogues With Storyboard18

Explore the challenges, opportunities, and ethical considerations that come with leveraging AI in social media marketing

Modern consumers demand authenticity and relatability in brand messaging, says HUL’s Harman Dhillon

Dhillon highlights that modern consumers are increasingly drawn to brands that resonate with their personal beliefs and values.

OMG India CEO Kartik Sharma: Brands need to embrace personalised media strategies

The Leela Group's Shweta Jain on seizing a once-in-a-lifetime opportunity for Indian brands

At The Leela Group, Shweta Jain and her team are harnessing these opportunities, especially around the festive season and emerging trends in leisure travel. (Still from the campaign)