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Layoffs in Adland: Omnicom's acquisition of IPG nears finish line. But at what human cost?
Skechers USA in 2019, bought out Kishore Biyani-led Future Group's 49 percent stake in its Indian joint venture (JV) for an undisclosed sum. in September this year, Skechers announced its association with the Indian Olympic Association (IOA) as the ‘Official Sports Footwear Partner of Indian Olympic Association for the Hangzhou Asian Games’. The brand has been making heavy investments in India. Storyboard18 caught up with the management to discuss Skechers India's expansion plans, investment opportunities, India growth strategy, foray into tier 3 cities, partnership with sports & olympics and global expansion plans.
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