Advertising
Layoffs in Adland: Omnicom's acquisition of IPG nears finish line. But at what human cost?
Meta eyes India for business growth with WhatsApp updates, says VP Sandhya Devanathan
With India being one of Meta’s most important markets, the company’s focus is set on delivering new features for WhatsApp that can drive significant business opportunities and support long-term growth.
Sandhya Devanathan outlined Meta's focus on empowering businesses, both large and small, through innovative tools and platforms like WhatsApp.
At WhatsApp's Business Summit in India, Storyboard18 had the opportunity to speak with Sandhya Devanathan, Vice President for Meta India, about the company’s strategies and vision for the Indian market.
Devanathan outlined Meta's focus on empowering businesses, both large and small, through innovative tools and platforms like WhatsApp.
She highlighted Meta’s commitment to supporting business growth in India, emphasizing that business messaging is a key driver not only for Meta but also for the growth of businesses across the country.
Devanathan further explained that Meta sees India as a crucial hub for innovation, and plans to continue investing in cutting-edge products to help businesses connect and thrive in the digital era.
With India being one of Meta’s most important markets, the company’s focus is set on delivering new features for WhatsApp that can drive significant business opportunities and support long-term growth.
SPOTLIGHT
According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
Read MoreExplained: Standing Committee’s draft report on India’s fight against Fake News
India’s parliamentary panel warns fake news threatens democracy, markets and media credibility, urging stronger regulation, fact-checking, AI oversight and global cooperation.