Hiring activity in advertising, PR industry declines by 6% in June this year: Naukri report
Tier-2 cities led in job creation across all industries in June this year. For instance, 36% of hiring happened in Jodhpur, followed by 35% in Rajkot, 21% in Kota, and 13% in Udaipur, Surat and Jamnagar.
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India's advertising and PR industry witnessed a 6 percent decline in hiring with 4,226 job postings in June 2024 as compared to 4,497 in June 2023, as per Naukri JobSpeak report. The Media/dotcom/Entertainment industry reported a 2 percent reduction in hiring at only 424 job postings in June this year as compared to 434 in the same period last year, recruitment platform Naukri's monthly index added.
According to Naukri JobSpeak, the hiring activity in India in June remained muted across all sectors this year. The recruitment for white collar jobs saw an 8% decline with 2,582 hiring in June this year versus 2,795 hiring in June 2023.
Most of the sectors saw a flattish growth year-on-year in June 2024 such as BPO/ITES (-9%), IT-Software (-5%), IT Hardware (-9%), Telcom (-12%), and Animation (-45%) among others. On the other hand, the hiring activity in sectors such as Pharma/Biotech (6%), AI-ML (20%), and FMCG (12%) showed positive growth last month. Hiring in the Pharma sector witnessed notable growth in cities like Hyderabad (18%), Baroda (27%) and Mumbai (14%).
The hiring was dominated by professionals with over 16 years of experience, contributing to a 58% increase year-on-year, the data mentioned. On the other hand, a 13% dip in new job opportunities for professionals with experience of about 4-7 years, compared to June 2023.
Interestingly, the tier-2 cities led in job creation across all industries in June this year. For instance, 36% of hiring happened in Jodhpur, followed by 35% in Rajkot, 21% in Kota, and 13% in Udaipur, Surat and Jamnagar, respectively. The hiring activity slowed in metros such as Bengaluru (-9%) and Mumbai (-6%), the data added. For the IT sector, cities such as Jaipur, Kochi, and Delhi-NCR emerged as bright spots. Hiring in smaller startups remained subdued while unicorns recorded 30% growth.
Dr Pawan Goyal, Chief Business Officer of Naukri.com, said, “As we've reported over the past year, the power dynamic shift in the Indian hiring landscape is well and truly underway with mini-metros consistently outpacing their metro counterparts. Gujarat has been a silver lining in an otherwise turbulent market and it's now encouraging to see emerging cities in Rajasthan such as Jodhpur and Udaipur join the fray".
