Biz Moves: Starcom India, Tilt Brand Solutions and DViO Digital

A round-up of the agencies who have scored new clients and big businesses. Catch the key business wins and new accounts bagged by the country’s leading legacy and new agencies.

Starcom India and More Retail

Publicis Groupe India’s Starcom India won the account of More Retail, a food and grocery retail chain in India. As per the mandate, the agency will now work on the brand marketing strategy, come up with a roadmap, and bring in valuable, enriching media-led brand experiences and deep insights on the business.

The agency has been entrusted with the mandate of full-funnel marketing i.e., strategy, 360-degree planning, media-buying, driving awareness and last-mile transactions through the app and footfalls in the hyperlocal geographic locations they operate in.

Tilt Brand Solutions and Kohler India

Manufacturing and hospitality company Kohler India has appointed advertising agency Tilt Brand Solutions, a part of Quotient Ventures, to help build and grow the brand. The agency has been entrusted with conceiving, creating and executing an always-on brand and communication programme for the company’s entire portfolio.

DViO Digital and Chalo

A global integrated, creative-tech and digital-first marketing organisation, DViO Digital has bagged the mandate Chalo, a public transport technology company. The mandate’s responsibility will now include handling, planning and executing campaigns across all social media or digital platforms.

Further, the agency will also build and fortify the company’s image by using the key offline and more extensive marketing and advertising tools and mediums. They comprise of outdoor or out-of-home (OOH) advertising, on-ground activations (above the line (ATL)/below the line (BTL) activities), designing and creating marketing collateral such as – leaflets, flyers, standees, hoardings, kiosks, and tent cards which include the brand merchandise.

Compiled by Kashmeera Sambamurthy