Storyboard18 presents FAST FIVE ⬇


We bring you top five news updates from the world of advertising, marketing and business of brands.

GCC boom positions India at core of global advertising operations

The new wave of Global Capability Centres expansion marks more than a passing trend, observe industry experts. It’s the flavour of the season - and possibly the future of how global advertising is structured.

<a href="https://www.storyboard18.com/how-it-works/gcc-boom-positions-india-at-core-of-global-advertising-operations-62654.htm">Read More</a>

Stakeholders applaud MIB’s bold push to accelerate AVGC-XR sector growth

Industry stakeholders are calling it a significant leap forward for the Animation, Visual Effects, Gaming, Comics, and Extended Reality (AVGC-XR) ecosystem.

<a href="https://www.storyboard18.com/gaming-news/stakeholders-applaud-mibs-bold-push-to-accelerate-avgc-xr-sector-growth-62656.htm">Read More</a>

The high price of ratings: Gig workers struggle under arbitrary review systems

Despite the rapid growth of the gig economy, workers face unstable incomes, algorithmic oversight, and minimal protections under increasingly rigid digital platforms.

<a href="https://www.storyboard18.com/how-it-works/the-high-price-of-ratings-gig-workers-struggle-under-arbitrary-review-systems-62651.htm">Read More</a>

To combat mislabelling/adulteration, FSSAI floats consultation paper on dairy analogue regulations

To deliberate on the compliance aspects of dairy analogues—products in which milk components are partially or fully substituted with non-milk ingredients—a stakeholder meeting was held on April 7, 2025. During the meeting, it was proposed to initiate a public consultation to invite comments and suggestions from a broader group of stakeholders.

<a href="https://www.storyboard18.com/how-it-works/to-combat-mislabelling-adulteration-fssai-floats-consultation-paper-on-dairy-analogue-regulations-62699.htm">Read More</a>

Prakash Magdum appointed as MD of NFDC

Previously, Prakash Magdum served as the director of the National Film Archive of India (NFAI) in Pune.

<a href="https://www.storyboard18.com/brand-makers/prakash-magdum-appointed-as-md-of-nfdc-62705.htm">Read More</a>

GCC boom positions India at core of global ad ops | MIB to accelerate AVGC-XR sector growth | Gig workers struggle under arbitrary review systems

Storyboard18 presents FAST FIVE ⬇

We bring you top five news updates from the world of advertising, marketing and business of brands.

Delhi HC flags HUL’s Lakmé Ad as disparaging in Mamaearth lawsuit

Senior counsel Amit Sibal, representing Honasa Consumer Limited — the parent company of Mamaearth — urged the court to order the immediate removal of the HUL advertisement across all platforms, including print, out-of-home (OOH), digital, and social media. 

<a href="https://www.storyboard18.com/advertising/delhi-hc-flags-huls-lakme-ad-as-disparaging-in-mamaearth-lawsuit-62443.htm">Read more</a>

Behind the Speed: Ad fraud in quick commerce could cost brands up to Rs 1000 crore

As quick commerce platforms gain traction, brands' ad spends have soared past Rs 3,500 crore a year. But hidden beneath the convenience and speed lies a growing concern - ad fraud is bleeding budgets, skewing data, and eroding trust. 

<a href="https://www.storyboard18.com/how-it-works/behind-the-speed-ad-fraud-in-quick-commerce-could-cost-brands-up-to-rs-1000-crore-62359.htm">Read more</a>

Omnicom's John Wren on IPG deal: 'No fear of losing (clients) because of the transaction'
Omnicom's revenue in the first quarter reached $3.7 billion, up 1.6 percent from the same period a year earlier. Organic revenue, which excludes the effects of currency fluctuations and acquisitions, rose 3.4 percent. 

<a href="https://www.storyboard18.com/brand-marketing/global-ad-giant-omnicom-lowers-organic-growth-outlook-amid-economic-uncertainty-62385.htm">Read more</a>

Zepto drops ‘Kiranakart’ tag ahead of IPO; renames to Zepto Private Limited
The rebranding move is a strategic alignment of identity and intent as Zepto sharpens its brand recall ahead of an IPO expected in the coming months. 

<a href="https://www.storyboard18.com/brand-marketing/zepto-drops-kiranakart-tag-ahead-of-ipo-renames-to-zepto-private-limited-62476.htm">Read more</a>

Sony Music sues Myntra for Rs 5 crore over unauthorized song use
Sony Music in its petition said that Myntra has illegally and unauthorizedly used, broadcasted, communicated to the public, and exploited sound recordings. 

<a href="https://www.storyboard18.com/brand-makers/sony-music-sues-myntra-for-rs-5-crore-over-unauthorized-song-use-62446.htm">Read more</a>

Lakmé-Mamaearth faceoff | Ad frauds in quick comm | Zepto rebranding

Storyboard18 presents FAST FIVE ⬇


We bring you top five news updates from the world of advertising, marketing and business of brands.

Is the honeymoon over?: Why marketing vets & startups often break up early

In the startup world, agility is often valued over pedigree. And even the most celebrated resumes can be tested by the unforgiving pace of innovation, leadership temperaments or circumstances and controversies.

<a href="https://www.storyboard18.com/brand-makers/is-the-honeymoon-over-why-marketing-vets-startups-often-break-up-early-62183.htm">Read More</a>

The Big Break that changed Indian advertising: Piyush Pandey & Ogilvy

Piyush Pandey is regarded as the creative soul of Indian advertising and Ogilvy. A man who didn’t just write ads but rewrote the language in which India spoke to itself.

<a href="https://www.storyboard18.com/brand-makers/the-big-break-that-changed-indian-advertising-piyush-pandey-ogilvy-62245.htm">Read More</a>

“Bent, Not Broken”: Ranveer Allahbadia hints at reinvention amid ongoing legal scrutiny

In a recent Instagram post, Allahbadia shared a reflective message signaling personal transformation and resilience. He wrote, “Bent, not broken. Still gotta change the world.”

<a href="https://www.storyboard18.com/social-media/bent-not-broken-ranveer-allahbadia-hints-at-reinvention-amid-ongoing-legal-scrutiny-62235.htm">Read More</a>

Delhi HC tells Dabur to back anti-fluoride ad claims after Colgate objects

The legal tussle also recalls a 2019 court case, when Dabur was asked to tweak ads that resembled Colgate’s packaging. This time, the conflict hinges on the content of Dabur’s fluoride-related messaging.

<a href="https://www.storyboard18.com/brand-marketing/delhi-hc-tells-dabur-to-back-anti-fluoride-ad-claims-after-colgate-objects-62229.htm">Read More</a>

Lodha brothers settle brand dispute: Macrotech emerges as sole owner

Both brothers will not have rights to each other's businesses and both parties will communicate "widely" that the two entities are different from each other.

<a href="https://www.storyboard18.com/brand-makers/lodha-brothers-settle-brand-dispute-macrotech-emerges-as-sole-owner-62268.htm">Read More</a>

Why marketing vets & startups break up | Piyush Pandey's big break |  "Bent, Not Broken"

Storyboard18 presents FAST FIVE ⬇


We bring you top five news updates from the world of advertising, marketing and business of brands.

Maharashtra joins regulatory wave, eyes licensing system for online gaming

Through this policy, Maharashtra government is aiming for two-pronged goal: protect consumers from fraud and deception, while simultaneously legitimizing a booming sector through legal and economic channels.

<a href="https://www.storyboard18.com/gaming-news/maharashtra-joins-regulatory-wave-eyes-licensing-system-for-online-gaming-62061.htm">Read More</a>

Prada to acquire Versace in €1.25 Billion deal; marking major shift in luxury fashion industry

Prada will finance the acquisition through €1.5 billion in new debt—comprising a €1 billion term loan and a €500 million bridge facility, while maintaining financial agility.

<a href="https://www.storyboard18.com/brand-marketing/prada-to-acquire-versace-in-e1-25-billion-deal-marking-major-shift-in-luxury-fashion-industry-62096.htm">Read More</a>

Digital grabs 63% of ecomm ad spends in 2024; print, TV drop over 50%: Excellent Publicity report

Traditional media sees steep declines; Amazon remains top spender across platforms.

<a href="https://www.storyboard18.com/how-it-works/digital-grabs-63-of-ecomm-ad-spends-in-2024-print-tv-drop-over-50-excellent-publicity-report-62114.htm">Read More</a>

Baba Ramdev's 'sharbat jihad' video goes viral; draws ire over controversial remark

Referring to what he described as "sharbat jihad," Baba Ramdev urged consumers to turn instead to Patanjali's line of juices and rose sharbat.

<a href="https://www.storyboard18.com/brand-marketing/baba-ramdevs-sharbat-jihad-video-goes-viral-draws-ire-over-controversial-remark-62069.htm">Read More</a>

Madhur Bajaj, former vice chairman of Bajaj Auto, passes away at 63

Born on August 19, 1952, Madhur Bajaj had a distinguished educational background. He was an alumnus of Doon School, Dehradun. Later he pursued an MBA from the International Institute of Management Development (IMD), Lausanne, Switzerland, which he completed in 1979.

<a href="https://www.storyboard18.com/brand-makers/madhur-bajaj-former-vice-chairman-of-bajaj-auto-passes-away-at-63-62122.htm">Read More</a>

Maharashtra eyes licensing for online gaming | Prada to acquire Versace in €1.25 Billion deal | Digital grabs 63% of ecomm ad spends in 2024

Storyboard18 presents FAST FIVE ⬇

We bring you top five news updates from the world of advertising, marketing and business of brands.

“Not late, just starting strong”: IT Minister Ashwini Vaishnaw on India’s AI leap
The minister highlighted the global recognition India is receiving in the AI space, referencing a tweet by OpenAI CEO Sam Altman, noting the country’s enthusiastic adoption of AI.

<a href="https://www.storyboard18.com/digital/not-late-just-starting-strong-it-minister-ashwini-vaishnaw-on-indias-ai-leap-61980.htm">Read More</a>

Nestlé India warns against fake job posts, urges youth not to fall for online scams
“I appeal to the young talent yet again NOT to respond to or fall prey to the false promises,” Nestlé Chairman and MD Suresh Narayanan urged, emphasizing the emotional toll it takes to see individuals in modern India being misled during their pursuit of honest work.

<a href="https://www.storyboard18.com/how-it-works/nestle-india-warns-against-fake-job-posts-urges-youth-not-to-fall-for-online-scams-61882.htm">Read more</a>

Instagram tests ‘Locked Reels’; aims to boost creator engagement through secret codes
In this early test, users are greeted with a prompt to “Enter secret code,” accompanied by a hint like “1st # in the caption.” Once the correct answer is entered, in this case, “threads”, the content unlocks, revealing a teaser for the Design account’s launch on Threads. 

<a href="https://www.storyboard18.com/social-media/instagram-tests-locked-reels-aims-to-boost-creator-engagement-through-secret-codes-62037.htm">Read more</a>

WAVES to empower Indian artists to take content global: PM Modi
Emphasizing the importance of focusing on art, music, culture, and creativity at the Rising Bharat Summit 2025, Prime Minister Narendra Modi stated that entertainment is one of the largest global industries and is poised to expand further.

<a href="https://www.storyboard18.com/how-it-works/waves-to-empower-indian-artists-take-content-global-pm-modi-61850.htm">Read more</a>

Cool Profits: Ice Cream brands scoop up sales with digital-first advertising
Online food delivery platforms have emerged as a crucial growth driver for the industry, allowing brands to expand their reach and cater to impulse-driven purchases.

<a href="https://www.storyboard18.com/brand-marketing/cool-profits-ice-cream-brands-scoop-up-sales-with-digital-first-advertising-61238.htm">Read more</a>

Ashwini Vaishnaw on India's AI leap | Nestle's warning | Instagram introduces 'Locked' reels

Storyboard18 presents FAST FIVE ⬇

We bring you top five news updates from the world of advertising, marketing and business of brands.


WAVES to empower Indian artists to take content global: PM Modi

Speaking at the Rising Bharat Summit 2025, PM Narendra Modi emphasised the importance of focusing on art, music, culture, and creativity. He stated that entertainment is one of the largest global industries and is poised to expand further. <a href="https://www.storyboard18.com/how-it-works/waves-to-empower-indian-artists-take-content-global-pm-modi-61850.htm">Read more</a>

Multiplex chains see ad revenue growth, but pre-pandemic levels still elusive amid footfall decline

Advertising has continued to be a vital driver, with pre-movie advertisements and in-theater branding providing significant monetization opportunities. <a href="https://www.storyboard18.com/advertising/multiplex-chains-see-ad-revenue-growth-but-pre-pandemic-levels-still-elusive-amid-footfall-decline-61840.htm">Read more</a>


Is your favourite influencer real? The blurring lines of authenticity in the age of AI

AI-generated low-effort and machine-generated content has flooded every social media platform. Whether it’s fabricated travel photos, algorithmically optimized engagement bait, or entirely fake influencer accounts, AI is reshaping the digital landscape at an unprecedented scale. <a href="https://www.storyboard18.com/how-it-works/is-your-favourite-influencer-real-the-blurring-lines-of-authenticity-in-the-age-of-ai-59509.htm">Read more</a>


Cool Comeback: Legacy ice-cream maker Dinshaw's gets a brand makeover, taps into q-comm wave

Although offline channels currently drive nearly 99% of ice cream sales for Dinshaw’s, which recently unveiled its refreshed brand identity, online is expected to contribute at least 10% of revenue within the next two years. <a href="https://www.storyboard18.com/how-it-works/cool-comeback-legacy-ice-cream-maker-dinshaws-gets-a-brand-makeover-taps-into-q-comm-wave-61814.htm">Read more</a>

Sanjeev Bikhchandani hits back at startup critics: 'Founders take a risk, we should be grateful'

Pushing back against recent criticisms by entrepreneur and columnist Suhel Seth, who claimed that “80% of Indian startups are nothing but a racket”, Info Edge founder Sanjeev Bikhchandani has come to the defence of India's startup ecosystem. <a href="https://www.storyboard18.com/how-it-works/sanjeev-bikhchandani-hits-back-at-startup-critics-founders-take-a-risk-we-should-be-grateful-61881.htm">Read more</a>

PM Modi on WAVES | Multiplex chains’ ad revenue rises | AI blurs influencer authenticity

Storyboard18 presents FAST FIVE ⬇


We bring you top five news updates from the world of advertising, marketing and business of brands.


Trade wars & AI: Sir Martin Sorrell predicts a new era of faster, smarter advertising


In a time when global economies are balancing on a razor’s edge, political decisions can send ripples - if not shockwaves - through industries far removed from government chambers. One such tremor came in the form of US President Donald Trump's announcement on "reciprocal tariffs."


The Executive Chairman of S4 Capital, Sir Martin Sorrell is no stranger to the seismic shifts in the global market. Speaking about the Donald Trump's tariff policy, he outlined how a decision made in the Rose Garden in White House could very well reshape the very foundation of modern advertising.


<a href="https://www.storyboard18.com/advertising/trade-wars-ai-martin-sorrell-predicts-a-new-era-of-faster-smarter-advertising-61729.htm">Read More</a>


UnderNeat by Kusha Kapila: Can creator-led brands go the distance?


With the launch of UnderNeat, a new shapewear label from actor and digital creator Kusha Kapila, India enters a new phase in the evolution of creator-led commerce. Yet as influencer-driven ventures continue to proliferate, the conversation has shifted. No longer is the buzz alone sufficient. The real test lies in sustainability.


Vinay Singh, co-founder and partner at Fireside Ventures, a consumer-focused investment firm, sees potential beyond the novelty. “India’s aspirations are changing rapidly,” he said. “But with that comes increased pressure - on identity, on appearance. In that context, categories like shapewear resonate.” Influencers, he argues, are uniquely positioned to bridge the knowledge gap in such spaces, especially when their own journeys mirror those of their consumers.


<a href="https://www.storyboard18.com/brand-makers/underneat-by-kusha-kapila-can-creator-led-brands-go-the-distance-61398.htm">Read More</a>


'State Has No Jurisdiction': EPWA counters Gaming Regulation in Madras HC


On Monday, a bench of the Madras High Court comprising Justices S.M. Subramaniam and K. Rajasekhar heard the rejoinder arguments presented by Senior Counsel C. Aryama Sundaram, who appeared on behalf of the eSports Players Welfare Association (EPWA), a body advocating for the welfare of esports players.


To allow other senior counsels time to present their responses, the court adjourned the matter to April 16, 2025. In the meantime, all parties have been permitted to file written submissions.


<a href="https://www.storyboard18.com/gaming-news/state-has-no-jurisdiction-epwa-counters-gaming-regulation-in-madras-hc-61727.htm">Read More</a>


SC to hear ₹2.5 lakh crore online gaming tax case on May 5


In a high-stakes legal showdown that could redefine India’s online gaming landscape, the Supreme Court has scheduled May 5, 2025, as the date for the final hearing in a case involving show-cause notices issued to several online gaming firms. The case, with an estimated financial impact of ₹2.5 lakh crore, is one of the biggest tax battles in India’s history.


Gaming companies are challenging the government’s interpretation of Rule 31A of the CGST Rules, which states that GST at 28% should be levied on the face value of each bet. The industry argues that this rule applies only to gambling and betting, not to games of skill like rummy, poker, or fantasy sports.

<a href="https://www.storyboard18.com/gaming-news/sc-to-hear-%e2%82%b92-5-lakh-crore-online-gaming-tax-case-on-may-5-61796.htm">Read More</a>


DPDP’s final rules likely in 8 weeks; govt weighing local storage of AI model


The final set of rules of the Digital Personal Data Protection (DPDP) Act are likely to be out within the next six to eight weeks, said S Krishnan, Ministry of Electronics and IT Secretary, on April 7.

The rules, according to him, will play a key role in the prevention of personal data leaks. The government is already exploring local storage of AI models to mitigate any risk associated with them and prevent the flow of data outside the country.


<a href="https://www.storyboard18.com/how-it-works/dpdps-final-rules-likely-in-8-weeks-govt-weighing-local-storage-of-ai-model-61789.htm">Read More</a>

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Sir Martin Sorrell predicts a new era of smarter advertising | Can creator-led brands go the distance? | SC to hear ₹2.5 lakh crore online gaming tax

Storyboard18 presents FAST FIVE ⬇

We bring you top five news updates from the world of advertising, marketing and business of brands.


Honasa Consumer's CMO Anuja Mishra steps down


Anuja Mishra has worked across Reckitt Benckiser, Nestle, Hewitt Associates, PepsiCo and Godrej Consumer Products Limited.


<a href="https://www.storyboard18.com/brand-makers/honasa-consumers-cmo-anuja-mishra-steps-down-61537.htm">Read More</a>


‘No Skill Involved’: Chhattisgarh HC directs probe into opinion trading apps

The affidavit also disclosed that while the petitioner had named platforms such as Probo, Better Opinions, Coolboost (Predchamp), TradeX, and Sports Baazi, no official complaints had been received against them.

<a href="https://www.storyboard18.com/brand-makers/no-skill-involved-chhattisgarh-hc-directs-probe-into-opinion-trading-apps-61545.htm" rel="noopener" target="_blank">Read More</a>

Zomato COO Rinshul Chandra resigns to pursue new opportunities

Chandra tendered his resignation on April 5, 2025, with his last working day at the company scheduled for April 7, 2025.

<a href="https://www.storyboard18.com/brand-makers/zomato-coo-rinshul-chandra-resigns-to-pursue-new-opportunities-61575.htm" rel="noopener" target="_blank">Read More</a>

Cooling Wars Heat Up: AC brands battle for summer dominance

Air conditioner brands are ramping up ad spends, product launches, and sports tie-ins to capture a rapidly growing and competitive market.

<a href="https://www.storyboard18.com/brand-marketing/cooling-wars-heat-up-ac-brands-battle-for-summer-dominance-61155.htm" rel="noopener" target="_blank">Read More</a>

PHD India wins the integrated media mandate for Atomberg

As part of the mandate, PHD India's responsibilities will be to handle the brand's entire scope of media services and audience-first integrated solutions.

<a href="https://www.storyboard18.com/agency-news/phd-india-wins-the-integrated-media-mandate-for-atomberg-61629.htm" rel="noopener" target="_blank">Read More</a>

Honasa Consumer's Anuja Mishra resigns | Chattisgarh HC directs probe on opinion trading apps | AC brands battle this summer

Storyboard18 presents FAST FIVE ⬇


We bring you top five news updates from the world of advertising, marketing and business of brands.

TRAI received 44,734 telecom and 5,627 broadcast complaints in 2023-24

The Annual Report of Telecom Regulatory Authority of India (TRAI) for the year 2023-24 also reported that Authority received most of its funds from government grants. The total income was around Rs 57.4 crore, with expenses mounting to approximately Rs 53.2 crore.

<a href="https://www.storyboard18.com/how-it-works/trai-received-44734-telecom-and-5627-broadcast-complaints-in-2023-24-61436.htm">Read More</a>

Marico sees high-teen revenue growth in Q4, eyes double-digit expansion in FY26

Marico's international business delivered mid-teens constant currency growth in Q4 FY25, with Bangladesh registering double-digit constant currency growth.

<a href="https://www.storyboard18.com/brand-makers/marico-sees-high-teen-revenue-growth-in-q4-eyes-double-digit-expansion-in-fy26-61415.htm">Read More</a>

McCain India’s ad cost up by 63% to Rs 88 crore in FY24

The net profit of McCain India reduced by 29.4% to Rs 89 crore in FY24 from Rs 126 crore in FY23.

<a href="https://www.storyboard18.com/brand-makers/mccain-indias-ad-cost-up-by-63-to-rs-88-crore-in-fy24-61446.htm">Read More</a>

SC rejects PIL seeking social media ban for children under 13

Court emphasizes that policy decisions on social media regulation for minors rest with the government, while granting petitioners the option to approach the Centre with their concerns.

<a href="https://www.storyboard18.com/brand-marketing/sc-rejects-pil-seeking-social-media-ban-for-children-under-13-61457.htm">Read More</a>

Mamaearth's parent Honasa wins legal battle against distributor RSM in Dubai's top court

Dubai's Court of Cassation has overturned the Appeal Court's decision, calling it 'flawed, defective and lacking reasoning'.

<a href="https://www.storyboard18.com/brand-makers/mamaearths-parent-honasa-wins-legal-battle-against-distributor-rsm-in-dubais-top-court-61433.htm">Read More</a>

TRAI received 5,627 broadcast complaints | Marico sees high-teen revenue growth in Q4 | McCain India’s ad cost up by 63%

Storyboard18 presents FAST FIVE ⬇

We bring you top five news updates from the world of advertising, marketing and business of brands.

India’s gaming industry set to reach $4.5 billion by 2025, reveals AIGDF survey
The Indian gaming industry is on track to hit $4.5 billion by 2025, with employment potential soaring to 250,000 jobs, according to the latest survey by the All India Game Developers Forum (AIGDF). The report highlights $2.78 billion in investments from FY20 to FY24 YTD, emphasizing both the sector’s rapid expansion and the challenges that must be addressed to position India as a global gaming powerhouse.

<a href="https://www.storyboard18.com/gaming-news/indias-gaming-industry-set-to-reach-4-5-billion-by-2025-reveals-aigdf-survey-61304.htm">Read More</a>

EXCLUSIVE: CCI examines emails of former IBDF President K Madhavan, key officials
In a major development in the media cartelization probe, the Competition Commission of India (CCI) cloned the entire email database of former Indian Broadcasting and Digital Foundation (IBDF) President K Madhavan, along with that of key officials of the broadcasting industry body. This action took place during raids conducted on March 18 as part of an ongoing antitrust investigation.

<a href="https://www.storyboard18.com/advertising/exclusive-cci-examines-emails-of-former-ibdf-president-k-madhavan-key-officials-61291.htm">Read More</a>

Ola, Uber, Rapido bike taxi services halted by Karnataka High Court
The Karnataka High Court has ordered app-based ride-hailing platforms, including Ola, Uber, and Rapido, to stop offering bike taxi services in the state. The court has given them six weeks to cease operations and has directed the state government to frame necessary regulations within three months.

<a href="https://www.storyboard18.com/brand-marketing/ola-uber-rapido-bike-taxi-services-halted-by-karnataka-high-court-61263.htm">Read More</a>

Unilever acquires personal care brand Wild
British multinational consumer packaged good company Unilever, on April 1 announced that it had acquired natural deodorant brand Wild. Launched in the UK in 2020, Wild is a digitally native brand which has built a consumer base through its direct-to-consumer and retail model, stated the company in its statement.

<a href="https://www.storyboard18.com/brand-marketing/unilever-acquires-deodorant-brand-wild-61270.htm">Read More</a>

Global social media ad spend projected to reach $239 billion in 2025, $273 billion by 2026: Report
Performance advertising on social media is rapidly growing—industry forecasts predict that social media ad spend will reach $239 billion in 2025 and is projected to reach $273 billion in 2026. However, new research found that despite social media’s dominance in performance advertising, nearly 75% of performance marketers have noticed diminishing returns from their social media ad investments.

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Special Coverage

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Special Coverage

Ashwini Vaishnaw on India's AI leap | Nestle's warning | Instagram introduces 'Locked' reels

Special Coverage

PM Modi on WAVES | Multiplex chains’ ad revenue rises | AI blurs influencer authenticity

Special Coverage

Sir Martin Sorrell predicts a new era of smarter advertising | Can creator-led brands go the distance? | SC to hear ₹2.5 lakh crore online gaming tax

Special Coverage

Honasa Consumer's Anuja Mishra resigns | Chattisgarh HC directs probe on opinion trading apps | AC brands battle this summer

Special Coverage

TRAI received 5,627 broadcast complaints | Marico sees high-teen revenue growth in Q4 | McCain India’s ad cost up by 63%

Special Coverage

Indian gaming industry on the rise | Bike taxi services halted in K'taka | Unilever acquires new brand