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QUANTUM BRIEF

Flip through the playbooks of modern marketers and future-fit brands

  • Network18 and TV18 announce 'Scheme of Arrangement'

    The proposed Scheme will consolidate TV and Digital news businesses of the Network18 group n one company and will help create India’s largest platform-agnostic news media powerhouse with the widest footprint across languages, straddling both TV and Digital.

  • Digital India Act to face delay: Rajeev Chandrasekhar

    The minister cited time constraints as primary reason behind delay.

From Aloo Bhujia to French Fries, Bikaji's surprise success in Western snacksSTORY OF THE DAY

From Aloo Bhujia to French Fries, Bikaji's surprise success in Western snacks

While the company initially did not anticipate the western snacks segment to become a core category, the segment has demonstrated growth rates comparable to the ethnic segment.

  • Who is Orry? Amazon's Alexa has the answer

    If you’re still unable to figure out who Orry is or what he does – just ask Alexa! Just say, “Alexa, who is Orry?” or “Alexa, what does Orry do?” to satiate your curiosity about the identity of Orry but in his style!

  • Is The Archies trying to be Barbie?

    The Archies is all set for release on December 7 on Netflix. Brands have joined the bandwagon of collaborations with Netflix to create the hype. Storyboard18 connected with a brand expert and ad professionals who shared their viewpoints on ‘Is The Archies trying to be Barbie?’

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