Amazon boosts influencer commissions ahead of festive sales

In a strategic move to support its creator community, Amazon announced on Monday a significant increase in standard commission income rates across more than 20 sub-categories, impacting over 50,000 content creators on its platform.

The revised structure promises creators an income boost of 1.5 to 2 times across various popular product categories, including fashion, beauty, and personal care appliances, home goods, toys, and books.

"This empowers creators to earn more during the peak shopping season and capitalize on the increased consumer demand during the Amazon Great Indian Festival (AGIF)," the company stated. The AGIF, one of the largest shopping events in India, is set to commence on September 27, with a special 24-hour early access for Prime members.

In addition to the overall increase in commission rates, Amazon has introduced target-linked incentives of up to 10-15% of revenue generated, further incentivizing creators to engage with consumers effectively. As part of the Amazon Live program, hundreds of creators are set to run over 1,500 live streams, showcasing products across categories such as Mobiles, Home Appliances, Home Decor, Fashion, and Beauty during the festival.

Zahid Khan, Director of Shopping initiatives for India and Emerging Markets at Amazon, emphasized that this enhanced support system not only benefits creators but also translates into a more engaging and rewarding shopping experience for customers.

As creators gear up for the AGIF, Amazon aims to leverage their influence to drive sales and elevate the overall shopping experience for millions of consumers.