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STORYBOARD-18
How it Works
Simply Speaking: Emotion as a marketing lever - you can’t wish it to happen!
How it Works
The big break-up: What happens when influencer couples split?
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Coca-Cola's Arnab Roy on Thums Up’s new ad campaign #HarHaathToofan
Brand Makers
CWG 2022: Brands must look beyond colour and number of medals
How it Works
How will India's first CWG medal in esports affect brands' interest?
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Chat with IPG's Arun Kumar and Plum's Shankar Prasad and actor Ananya Pandey
Quantum Brief
Mast & Meh - This week's round up of the best and boring ads
Quantum Brief
Tuffs shoes: Running into controversy
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In conversation with GCPL's MD & CEO, Sudhir Sitapati
Quantum Brief
Yubi CMO Karanpreet Bindra: Our umbrella branding is similar to what FedEx does
Quantum Brief
Nykaa and Estée Lauder Companies launch incubator for emerging beauty brands in India
Quantum Brief
Inside Unilever's grand plans to move in to the metaverse
Quantum Brief
All about what3words’ maiden ad for India
Quantum Brief
Mast & Meh - The best and worst ads this week
Quantum Brief
Mahindra Group launches ‘The Museum Of Living History’
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In conversation with Sandeep Bhushan, Mark Tatum & Mayuri Saikia
Quantum Brief
Behind Leo Burnett’s PepsiCo scoop
Quantum Brief
How Vivo coming under ED scanner could affect its brand image
Quantum Brief
Dentsu Webchutney gets a Grand Prix hat-trick; Ogilvy gets two Gold Lions
Quantum Brief
IPL digital rights win will unlock the potential of Bharat market for Viacom18