Advertising
Is Snapchat's bid to attract Indian advertisers working?
In conversation with Sandeep Bhushan, Mark Tatum & Mayuri Saikia
Bhushan on Meta’s inaugural Marketing Summit in India. Tatum about the potential of India market. Saikia on Dell's 'Back to College' campaign.
Sandeep Bhushan of Meta
In this episode of Storyboard 18, we catch up with Sandeep Bhushan of Meta on the sidelines of the Meta Marketing Summit. We also speak with Mark Tatum of NBA on how Indian viewers consume NBA and their strategy to unlock new audience. Finally, we are joined in by Mayuri Saikia of Dell Technology India who talks about their new 'Back to College' campaign and how the pandemic pushed them to innovate.
TCS layoffs hint at broader job cuts as IT ditches scale hiring for skills-based model
TCS layoff: Several IT workers from both big and small firms told Storyboard18 that the pace of AI advancement has outpaced humans adaptability in many job roles