GroupM bags smartphone giant Honor's $250 million global media account

From 2025-2028, GroupM will look into Honor's global media strategy and buying business covering China and overseas.

By  Storyboard18Oct 22, 2024 8:58 AM
GroupM bags smartphone giant Honor's $250 million global media account
GroupM will also leverage WPP's global resources and talent advantages and further harness AI data technology in order to enhance the brand's marketing strategies, media efficiency and effectiveness.

Following a competitive pitch, WPP's GroupM was appointed by smartphone brand Honor as its global media partner. Further, Honor has handed its China planning business to GroupM from Publicis. The partnership between GroupM and Honor spans a decade beginning in 2014.

From 2025-2028, GroupM will look into Honor's global media strategy and buying business covering China and overseas.

GroupM will also leverage WPP's global resources and talent advantages and further harness AI data technology in order to enhance the brand's marketing strategies, media efficiency and effectiveness.

First Published on Oct 22, 2024 8:52 AM

More from Storyboard18

Brand Marketing

Brand Street Integrated expands service offerings with acquisition of ‘3% Collective’

Brand Street Integrated expands service offerings with acquisition of ‘3% Collective’

Agency News

Sociowash secures the creative mandate for inDrive

Sociowash secures the creative mandate for inDrive

Advertising

FCB Kinnect’s Kartikeya Tiwari: If we win a mandate, we would want to execute what we have pitched

FCB Kinnect’s Kartikeya Tiwari: If we win a mandate, we would want to execute what we have pitched

Agency News

IPG reports $2.50 billion as revenue for first quarter of 2024

IPG reports $2.50 billion as revenue for first quarter of 2024

Agency News

Embracing change and suffering for transformation: Dentsu’s Jean Lin

Embracing change and suffering for transformation: Dentsu’s Jean Lin

Agency News

A CFO can be an integral part of decisions including client pitches and business development meetings: Sumit Agrawal, Cheil India

A CFO can be an integral part of decisions including client pitches and business development meetings: Sumit Agrawal, Cheil India

Advertising

The best pitch is where the client has a genuine desire for change and a clear roadmap, says Seema Punwani of R3

The best pitch is where the client has a genuine desire for change and a clear roadmap, says Seema Punwani of R3

Agency News

WPP's whistleblower complaints increased from 372 in 2022 to 612 in 2023

WPP's whistleblower complaints increased from 372 in 2022 to 612 in 2023