Mars launches global review of its agencies
The reason for the global review is to bring down the brand's number of agency partners.
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Maker of Snickers, Mars Inc has launched a global review of its agencies, which includes influencer marketing, brand, public relations, media, commerce and social media, according to international media reports. The reason for the global review is to bring down the brand's number of agency partners, as per the reports.
The review is expected to conclude in 2025, and it does not include creative. Currently, the creative responsibilities of Mars are handled by Omnicom's BBDO and DDB divisions. EssenceMediacom handles Mars' media planning and media buying.
The review will focus on Mars snacking, which includes Snickers, M&M's, Mars Petcare which further includes Pedigree, Cesar brands. However, Mars Nutrition does not happen to be a part of the review.
