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Integrated marketing agency, ’Brand Street Integrated’, has acquired digital agency ‘3% Collective’. 
This collaboration aimed at crafting immersive brand experiences for their clientele would be leveraging the collective expertise of both agencies.


“This acquisition signifies a remarkable milestone for both Brand Street Integrated and 3% Collective. Together, we're on a mission to revolutionize the digital marketing arena, providing our clients with ground-breaking solutions that propel their growth and achievements. With this joint venture, we anticipate not only expanding our market presence but also fostering shared synergies that will undoubtedly benefit our clients and stakeholders alike,” said Surendra Singh, CEO, Brand Street Integrated.


 “Together, we're poised to leverage each other's strengths and expertise to drive unprecedented growth and innovation in the digital marketing landscape. This partnership represents a strategic alignment of our visions and resources, as we work hand in hand to deliver unparalleled value and results for our clients,” said Pradeep Singh, Co-founder of 3% Collective.


Brand Street Integrated expands service offerings with acquisition of ‘3% Collective’

IPG reported $2.50 billion as revenue for first quarter of 2024 compared to $2.52 billion in the first quarter of 2023.The organic increase of net revenue was 1.3 percent  from the first quarter of 2023. The net income reported was $110.4 million.


Philippe Krakowsky, CEO of IPG said, “The first quarter results we are reporting today represent a solid start to the year, and are consistent with our 2024 targets. Our data and tech driven media offerings, healthcare marketing, and PR capabilities continued to perform strongly, driving our growth. Marketer sentiment has begun to improve relative to the back half of last year, and the new business pipeline is more active.

“We continue to enhance our offerings, further embedding precision and performance into our integrated, full-funnel media solutions, including our suite of Unified Retail Media services, which deliver cross-platform planning and optimization for a range of clients. We are also progressing in the integration of technologies such as Generative AI into the core of our marketing services capabilities, notably through our recently-announced partnership with Adobe, which speeds content ideation, creation, production and activation. By deploying proprietary best-in-class Acxiom data and identity products into our enterprise-wide marketing engine, we can create a more accurate picture of consumers and deeper connections with brands, all in the service of helping marketers drive growth and achieve business outcomes.

“At this point, with our smallest seasonal quarter complete, we continue to expect to achieve full-year organic growth of 1-2%, although a recent decision by a significant ongoing client will adversely impact the balance of this year and likely make achieving the top end of that target more challenging. With growth in that range, we continue to expect to deliver adjusted EBITA margin of 16.6% for the full year. The strength of our balance sheet positions us well to deliver on our long-standing commitment to capital returns and also augment our offerings and asset mix with M&A, with a particular focus on further broadening our commerce and digital transformation capabilities.”

IPG reports $2.50 billion as revenue for first quarter of 2024

WPP has reported revenue of £3.4 billion in Q1 2024, down 1.4 percent from £3.5 billion in Q1 2023, and up 2.1 percent like-for-like. Revenue less pass-through costs was £2.7 billion, down 5.0 percent from £2.8 billion in Q1 2023, and down 1.6 percent like-for-like.

Q1 LFL revenue less pass-through costs were at -1.6 percent (Q1 2023: +2.9 percent), with growth in the UK and Western Continental Europe offset by declines in North America and Asia Pacific, which saw strong growth in India offset by a decline in China. Growth in India of 6.6 percent, reflecting last year’s strong new business momentum, was offset by a 15.4 percent decline in China, due to a challenging macro and client environment. 

Mark Read, Chief Executive Officer of WPP, said, “The first quarter of 2024 was very much in line with our expectations with performance reflecting the toughest comparator of the year. Strategically, we have progressed well on the priorities set out at our Capital Markets Day at the end of January. We’ve rolled out multiple AI tools through our intelligent marketing operating system WPP Open, including the latest foundation models from Bria, Google and OpenAI, and at Google Cloud Next we launched our Performance Brain to predict the best-performing content ahead of campaigns going live. These products are being deployed at scale, together with investment in training for our people. WPP Open was also at the heart of our most recent new business
successes, including major media wins with Nestlé.

“Structurally, VML is now well established and is on track to deliver savings. GroupM is progressing well with its simplification and Burson will be operational in July. I’m very pleased with the progress we are making and we are already seeing the benefits of a simpler and more agile structure for our clients. “Our outlook for the full year is reiterated. We remain on track to return to growth in the balance of the year, supported by an encouraging new business pipeline and the strength of our business creatively and in media, both powered by new AI capabilities, while our simpler structure will drive organisational flexibility and stronger cash conversion.”

GroupM saw growth in revenue less pass-through costs of 2.4 percent in Q1 (Q1 2023: +6.1%), with continued growth in client investment in media, partially offset by the impact of US client assignment losses from prior years and lower spending by technology clients.

BCW and Hill & Knowlton, which together will merge to form Burson in July, saw a combined decline due to the loss of Pfizer assignments and the impact of macroeconomic uncertainty on client spending. FGS Global grew against a tough comparison.

Specialist Agencies like Landor, Design Bridge and Partners, and a number of  smaller specialist agencies continued to be affected by delays in project-based spending. CMI Media Group, our specialist healthcare media planning and buying agency, continued to grow well, building on strong prior year performance.





WPP records £3.4 billion revenue; 6.6 percent growth in India for Q1 2024

Pune based home-grown brand NIC Ice Cream, has announced the appointment of Madison Media Ultra, a unit of Madison World, as their official Media Agency on Record. The account will be handled by the agency from their Mumbai office and will manage all media aspects for the brand, which includes traditional, digital and outdoor.


NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India.


Commenting on this new association with Madison, Jeetendra Bhandari, founder, NIC Ice Creams, said, “Our partnership with Madison Media Ultra will help us to further grow our media and business footprint as we embark on our growth journey. This is extremely exciting news and we are looking forward to a collaborative process with the Madison team to create 'cool' and impactful pieces of work."


“As proud partners, we are pleased to be able to participate in the exciting growth journey of NIC Ice Cream. Together with them, me and my team are eagerly looking forward to creating ‘honestly crafted’ work”, says Jolene Fernandes Solanki, chief operating officer of Madison Media Ultra.


<strong>Read More:</strong> <a href="https://www.storyboard18.com/agency-news/madison-media-retains-bjp-media-planning-and-buying-mandate-for-2024-elections-exclusive-27229.htm">Madison Media retains BJP media planning and buying mandate for 2024 Elections: Exclusive</a> 


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