TAM

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Television

Advisory firms must not be barred: TAM pushes for transparent, open ratings system

Advertising

Print ad volumes down by 4% in H1 2025 YoY

How it Works

Shah Rukh Khan tops TV endorsement visibility with 27-hour daily average: TAM

How it Works

From 49 to 14, ICC test championship 2025 sees 71% drop in advertisers: TAM

Television

EXCLUSIVE: TAM to maintain BARC JV Role, sets sights on Big Tech and DPO alliances

Television

MIB opens TRP market: OTTs, DPOs, and Big Tech can now set up ratings agency

Advertising

Ikea dominates digital ads in 2024, retains top spot with 27% impression share: TAM

Advertising

LIC India leads BFSI sector TV advertising with 12% share: TAM

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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