From Xiaomi to realme, Chinese smartphone brands most popular among Indian youth: Survey

Chinese smartphone brands such as realme, Xiaomi, and Vivo have gained popularity among Indian youth due to "affordable pricing" and "updated technology", a survey has revealed.

According to a consumer survey conducted by Counterpoint Research, realme smartphones have more fans in India (at 58%) in the age group of 16-25 years.

realme led in offering the latest technology (62%), value for money (63%), and stylish design (61%) in the sub-Rs 20,000 price segment, as per the survey.

Counterpoint research director Tarun Pathak said Realme is also popular in other Asian countries such as Bangladesh and Indonesia.

"Realme is popular among Indonesia’s young smartphone consumers, while the brand is known for its product quality in Bangladesh. Around the world, realme has been praised for catering to young smartphone users by tailoring its strategies, product designs, and pricing to their preferences," Pathak said.

Pricing and technology have remained the key parameters among Indian youth while purchasing the smartphone.

Xiaomi and Vivo bagged 2nd and 3rd spots with 54% and 53% popularity in the same segment as per the Counterpoint Research.

"The young generation approaches its smartphone purchases with strong enthusiasm. It prioritizes the latest technologies, value for money, and stylish designs. In India, where approximately 60% of the smartphone market falls in the sub-Rs 20,000 price range, realme has established a robust position across all these three key parameters – latest technology (62%), value for money (63%), and stylish design (61%). realme is followed by Xiaomi on these parameters but with a big gap," senior analyst Arushi Chawla said.