Advertising
Is Snapchat's bid to attract Indian advertisers working?
Storyboard18 x Momo Media: Let's Talk - Celebrity Branding in Indian Advertising
What's celebrity branding? Where did it all begin? How did it evolve? How does it work? When does it fail? What new threats do celebrities face? We answer all these questions and more in the latest episode of Let's Talk, a Storyboard18 and Momo Media collaboration.
Watch the evolution of celebrity branding in advertising.
TCS layoffs hint at broader job cuts as IT ditches scale hiring for skills-based model
TCS layoff: Several IT workers from both big and small firms told Storyboard18 that the pace of AI advancement has outpaced humans adaptability in many job roles