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WPP

Agency News

Breaking: Dentsu breaks silence, admits to blowing whistle in CCI’s media cartel probe

Brand Makers

WPP’s AI tool claims 60% lower acquisition costs, 28% higher revenue in pilot campaigns

Advertising

WPP slams Publicis over Epsilon ad quality in client-facing report

Advertising

End of an era: Mark Read's legacy and the future for WPP India

Advertising

“We are ultimately a people business,” says Mark Read as AI reshapes WPP workforce

Advertising

All you need to know about Mark Read: The quiet transformer behind WPP's new age

Advertising

WPP likely to communicate new structure to all partners in India; Global CEO Mark Read announces exit

Advertising

WPP CEO Mark Read to step down; ad holdco says search for a successor is underway

OTT

Vertical OTTs become new Ad frontier as brands seek curated, safe spaces

Agency News

WPP unveils AI-Powered WPP Media, replacing GroupM in major strategic shift

Agency News

GroupM restructure to impact 45% of U.S. workforce

Agency News

WPP records £3.4 billion revenue; 6.6 percent growth in India for Q1 2024

Brand Makers

Devika Bulchandani is Ogilvy’s new global CEO; Andy Main steps down

Brand Makers

Audience scientists, integrated thinkers, people with high HQ in demand

Quantum Brief

Biz Moves: Enormous, Contract, Publicis Groupe come out on top

POPULAR

Advertising

Is Snapchat's bid to attract Indian advertisers working?

Brand Makers

Meta names Arun Srinivas as the Managing Director and Head for India

Agency News

WhatsApp Sting: Dentsu CEOs secretly fed chat intel to CCI amid probe

How it Works

TCS layoffs hint at broader job cuts as IT ditches scale hiring for skills-based model

SPECIAL COVERAGE

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Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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