WPP

Brand Makers

“Focus on what you can control”: Inside the leadership mindset of WPP Media’s Prasanth Kumar

Brand Makers

'Training for transformation': Prasanth Kumar on WPP Media's people and tech-led playbook for clients and growth

Brand Makers

Prasanth Kumar: India set to climb WPP Media’s global ranks with responsible growth

Brand Makers

Exclusive: WPP Media's Prasanth Kumar on India, AI, accountability, growth and transformation

Agency News

WPP partners with MACH Alliance to power AI-driven modern marketing

Advertising

By 2030, News may belong to influencers, AI and not legacy media, WPP Media warns in latest report

Advertising

Biometric data to be commoditized by 2030; WPP report charts a friction-filled future for Data and AI

Advertising

Advertising’s 2030 forecast: AI everywhere, subscriptions fatigue and sustainability on the back burner

Brand Makers

WPP appoints Laurent Ezekiel as Ogilvy CEO, succeeding Devika Bulchandani

Brand Makers

WPP names Devika Bulchandani as Chief Operating Officer

Advertising

GST rate cuts to drive 12% rise in AdEx; FMCG, Auto sectors to lead spending surge

How it Works

AI hiring booms in agencies as tech integration deepens

Brand Makers

WPP COO Andrew Scott to retire after 27 years; will continue as Senior Advisor

Brand Makers

Cindy Rose takes the helm at WPP from Mark Read, with big promises and bigger challenges ahead

How it Works

India’s growth story faces an infrastructure roadblock, warns Sir Martin Sorrell

Brand Makers

Sir Martin Sorrell: Omnicom–IPG merger is cost play, WPP should be broken up

Brand Makers

The next era belongs to India - and to AI: Sir Martin Sorrell maps the future of advertising

Advertising

Mastercard shifts global media duties to WPP Media, ending decade-long partnership with Dentsu's Carat

Brand Makers

Mark Read bows out of WPP with AI vision, revenue slump, and a tough road ahead for successor

Advertising

Adland’s Identity Crisis: Is short-termism undermining the soul of advertising?

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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