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SPORTS-MARKETING

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Why some sporting bodies need to look beyond tactical brand partnerships

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Why are brands including e-sports in their sports marketing itinerary?

Quantum Brief

Why content around the sport has to be king

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Trends to watch for in sports marketing for a modern marketer

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Why are startups betting big on sports marketing?

Quantum Brief

Is badminton still a hard sell in India?

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Advertising

Is Snapchat's bid to attract Indian advertisers working?

Brand Makers

Meta names Arun Srinivas as the Managing Director and Head for India

Agency News

WhatsApp Sting: Dentsu CEOs secretly fed chat intel to CCI amid probe

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TCS layoffs hint at broader job cuts as IT ditches scale hiring for skills-based model

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Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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