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SOCIAL-MEDIA-INFLUENCERS
Brand Marketing
Brands turn to AI tools, data audits to tackle fake influencers
Digital
EWA Centre urges MIB to include Gaming and Esports influencers in policy making process
Social Media
Virality, brand deals, burnout: The fragile reality of creators in 'scroll, like, forget' age
Digital
MrBeast plans to launch phone company as part of expanding business empire
Digital
Game on! Gaming creators bets gaming being India’s next creative economy
Special Coverage
Why is Bar Council of India unable to rein in ‘legal’ influencers?
Special Coverage
How legal influencers are breaching BCI Rules
Advertising
Influencers push crypto ads in rampant violation of ASCI guidelines
How it Works
LinkedIn’s Top Voice – Badge of honour or mere hook?
Brand Makers
Local influencers harness regional insights to forge deeper, more personal bonds with audiences: Mrunali Dedhia
Brand Makers
Threads: Optimistic outlook for monetisation with unique marketing strategies
How it Works
What TDS on freebies for social media influencers and doctors means for brands
