INFLUENCER-MARKETING

Brand Marketing

OML hits pause on SaaS platform Hypothesis, pivots to service-first influencer marketing model

How it Works

Over 70% of Indian brands turn to influencers to build consumer trust: WPP Media

Advertising

Beyond cancellation: When controversy becomes a creator's calculated comeback

Brand Marketing

Pocket FM brings global influencers to get their ears cleaned on the streets of India

Brand Makers

Malini Agarwal moves on from MissMalini Entertainment

Brand Marketing

Two to three-min videos and Reels influencing purchase decisions: Meta

How it Works

India’s influencer marketing industry hits Rs 3,600 crore in 2024, reveals The Goat Agency-Kantar report

Brand Makers

Raj Shamani: Podcaster basking in the virality of his Vijay Mallya interview

Brand Marketing

55% creators lost brand deals due to unclear and unverified way for brands to contact them: HashFame

Special Coverage

Footwear, clothing spendings plunge by 7% in FY24

Advertising

FMCG giants scale back traditional advertising as digital channels gain favor

Brand Makers

Why brands are bringing influencer marketing in-house

Digital

IIGC launches Code of Standards for Consumers; aims to empower digital audiences make informed choices

How it Works

Amazon’s Zahid Khan explains big bet on influencers with launch of 'Elevate Program'

Brand Makers

Good Glamm Group's laid-off employees' F&F not settled, staff salaries delayed, two offices shuttered

Digital

Mukesh Ambani's 4-Point Vision to propel India’s M&E industry to $100 Billion

Digital

It’s the dawn of the Orange Economy: PM Modi at WAVES 2025

Digital

India’s M&E industry a $100 billion opportunity: Mukesh Ambani at WAVES 2025 hails it as “real power”

Advertising

ASCI’s relaxed rules spark fee surge; 'qualified' health, finance influencers to charge 30% more

Brand Makers

AI will disrupt content creation in 5 years: Ankur Warikoo

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

contact

Have a query? Got feedback? Want to share tips or ideas? Our team would be happy to hear from you. Get in touch with us here:
Storyboard18@nw18.com

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