ECOMMERCE

Special Coverage

Amazon sees 50% YoY jump in smartphones above Rs 20,000, driven by premiumisation, GST rate cut

Brand Marketing

India mulls relaxed FDI rules for ecommerce export, proposal may aid Amazon

How it Works

Festive season bonanza: Brands across categories pass on GST cuts to consumers

Brand Marketing

Amazon wins interim relief as SC dismisses Lifestyle Equities’ plea in Rs 340 crore trademark battle

How it Works

You won’t believe what sold out first in Swiggy’s Quick India Sale

How it Works

Flipkart completes self-audit on dark patterns across Myntra, Cleartrip and group firms

Brand Marketing

The great e-commerce divide: Market leaders thrive, Snapdeal, Tata CliQ struggle to survive

Brand Marketing

Festive ecomm sales to hit Rs 1.2 lakh crore; Amazon, Flipkart bet big on tier-2+ cities

Advertising

Amazon India's ad income surges by 24% to Rs 8,370 crore in FY25

Digital

Govt directs e-commerce giants to launch 100-day ‘GST Bachat Utsav’ campaign

Advertising

Myntra’s ad revenue jumps 28% to Rs 914 crore in FY25, marketing expenses surge to Rs 2,105.3 crore

Brand Marketing

Flipkart’s ad income jumps 27% to Rs 6,317 crore in FY25

How it Works

Amazon and Flipkart threaten Google-Meta's duopoly in India

Brand Makers

GST revamp will empower sellers, boost consumption: Flipkart CEO Kalyan Krishnamurthy

Digital

Amazon Prime brings a major change as invitee programme ends in October

Brand Marketing

Swiggy user alleges 81% mark-up on delivery order, ignites debate

Brand Marketing

Amazon enters India’s digital lending market with Axio acquisition

Digital

E-commerce platforms share buyer data; Chhattisgarh police seize 211 knives

Brand Marketing

Amazon and Flipkart festive sales to kick off on September 23, a day after GST rate cuts

How it Works

GST reforms, festive demand to boost ad spends and revenues for quick comm and ecommerce

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

contact

Have a query? Got feedback? Want to share tips or ideas? Our team would be happy to hear from you. Get in touch with us here:
Storyboard18@nw18.com

explore

quantum brief

brand makers
how it works
watch.listen