BRANDING

Brand Marketing

Brands turn to AI tools, data audits to tackle fake influencers

How it Works

Swiggy offloads Entire 12% stake in Rapido to Prosus, Westbridge for Rs 2,399 crore

How it Works

76% of Indians prefer local brands that offer quality: Rukam Capital study

Brand Marketing

IPO-bound Groww allocates Rs 225 crore for brand-building, Rs 205 crore on subsidiaries

Brand Marketing

GST overhaul: Maruti Suzuki reduces prices across 18 car models. Check latest price cuts

Brand Marketing

Johnson controls-Hitachi India rebrands as Bosch Home Comfort after acquisition

How it Works

Swiggy rolls out ‘Toing’ app in Pune, promises meals under Rs 99

How it Works

Zerodha, Groww, Angel One see investor exodus in August 2025, smaller brokerages see uptick

Advertising

SpiceJet cuts consolidated marketing spend by 18% to Rs 290 crore in FY25

Brand Makers

Air India CEO says airline transparent on snags, incidence rate ‘normal for scale’

Advertising

Bluestone tightens marketing spend in Q1 FY26, margins jump to 16.8%

Advertising

Patanjali Foods doubles down on advertising spend to Rs 739 crore YoY in FY25

Advertising

Vishal Mega Mart tightens ad budget to Rs 26 crore in FY25, posts 37% rise in profit

Brand Marketing

Puja brands raise festive marketing spend, betting up to Rs 2.5 crore per state on devotional demand

Advertising

Mamaearth parent ups marketing spend to Rs 744 crore in FY25; Eyes Rs 5,000 crore ARR milestone

Brand Marketing

Honda Motorcycle & Scooter India reports 4% MoM growth, sells 5.34 lakh units in August

Brand Marketing

TVS Motor sales jump 30% in August; Bajaj struggles in domestic market

Brand Marketing

Chennai clinic’s cheeky billboard goes viral: “Let Elon explore Mars. Our mission is Uranus”

Brand Makers

Jio IPO, Reliance–Google–Meta partnerships: Full text of Mukesh Ambani’s 48th RIL AGM speech

Brand Marketing

Reliance Retail revenue rises 8% in FY25; Campa Cola gains double-digit market share

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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