ADEX

Advertising

Global ad spend upgraded to $1.17 trn in 2025 as social media platforms drive growth

Advertising

Print ad volumes down by 4% in H1 2025 YoY

Advertising

GST 2.0 fuels festive momentum: Auto makers slash prices, EV push and two-wheeler benefits to drive 20% adex surge

Advertising

Radio’s Festive Comeback: Adex set to rise 15% as brands bet on reach, recall and local connect

Gaming

Online Gaming Bill wipes out up to ₹4,000 crore in ad spends; 25% of IPL revenue at risk

Advertising

With AI push, Alphabet, Amazon and Meta together to acquire 54.7% of global ad market: WARC

Advertising

Traditional adex under pressure as TV grows by 1%, print down by 3% in 2025: WPP Media

Advertising

High disposable income will boost AdEx, companies to increase ad budgets

Advertising

Premium chocolate brands boost AdEx amid Indian festive season

How it Works

General Elections 2024: Political parties to spend up to Rs 13,000 crore on advertising

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