Adtech regulation a priority for Modi govt in third term: MoS Rajeev Chandrasekhar

Credibility of news and platforms are as important as monetisation challenges: Anurag Thakur

HUL: Meet the leaders who have emerged from "The CEO Factory"

Punit Goenka addresses Zee employees; ensures no layoffs due to failed merger

Disney's strategic sale to Viacom18 set to boost market share to 40 percent

The Leader's Edge: Storyboard18 in conversation with leaders, decision makers and disruptors

Nobody’s Perfect Retro Porsche Ad

In Conversation With Raja Rajamannar, Mastercard

Shahid Kapoor And Varun Ganjoo Speaks On PokerBaazi's Campaign

In conversation with IHCL’s Puneet Chhatwal & GroupM’s Kate Scott-Dawkins

Why are brands including e-sports in their sports marketing itinerary?

Storyboard18 x The English Nut: How to pronounce these 10 brand names

Experts' Take On Reinvention Of Ad Campaigns Through Technology

Experts Speak On Key Emerging Trends In Cannes Lions Entries

Leaders of the future have to be outstanding human beings: Nestle MD

In conversation with VMLY&R’s Hari Ramanathan

Header Menu

Latest News

Brand Makers

Gaming News

Brand Marketing

Media News

Special Coverage

Header Sub Menu

Digital Entertainment Summit

Delhi Literature Fest

Share the Spotlight

Global Pioneers Summit

Power of Purpose

The Visionaries

DNPA

About Us

Hamburger Menu

Quantum Brief

#FreeOurSkylines

Watch.Listen

Advertising

Agency News

Media

Interviews

Interactive Avenues and Kohler India

Interactive Avenues bagged the Kohler India account after a multi agency pitch. The account will be managed out of the agency’s Gurugram office. As the digital agency for the brand, its overall mandate is to enhance the brand’s digital footprint across the country. Two weeks ago, full-service marketing agency Efficacy Worldwide became the Agency of Record (AOR) for the brand.

Verve Media and True North

Verve Media has won the video creation mandate for private equity firm True North. The responsibility of the agency would be to create strategy driven films for the firm’s social media channels. In June, the agency retained the social media mandate which included social media management, digital creative designing, content marketing and online reputation management (ORM) for Pragati, a brand offering customized warehousing solutions and services, and its sister company PISL, earlier known as Pragati Infra. In May, Verve Media had also bagged the social media mandate of Spring Bio Solution.

Grapes and JBL

Integrated marketing agency Grapes has been named the social media agency of record for JBL, an American electronics company owned by HARMAN. The account that was won after a multi-agency pitch will be handled out of the agency’s Delhi office. The mandate includes social media strategy, planning and execution, content creation and online reputation management (ORM). A few weeks ago, Grapes bagged the integrated creative media account for Zee Media which was won following a pitch. Grapes will focus on developing integrated communication strategy, and creatives across offline and digital media. The mandate of Zee Media includes Zee News, ZEE Business, ZEE 24 Ghanta, ZEE 24 Taas and Zee Digital.

FoxyMoron and aha Tamil

FoxyMoron, part of Zoo media, added the south content OTT platform aha Tamil to its client roster. The mandate will be handled by the agency’s Bengaluru office. Regional content in the country is growing and more advertisers are sharpening and regionalising their strategies. The Zoo Media network has defined a regional content focus as Naya Bharat.

Compiled by Kashmeera Sambamurthy

<a href="https://www.moneycontrol.com/storyboard18/quantum-brief/biz-moves-bbh-rediffusion-schbang-publicis-wavemaker-social-panga-dentsu-win-big-accounts-1285.htm">Biz Moves: BBH, Rediffusion, Schbang, Publicis, Wavemaker, Social Panga &amp; Dentsu win big accounts</a>

VERVE MEDIA