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With Olympic Games, Paris to start from 26th July, Sharechat, the homegrown short video platform has partnered with JioCinema to provide engaging content to enhance user experience on the platform. With over 200 countries competing against each other, the short video platform will provide multi-lingual content for its users. 

Being the official digital partner for the Olympic Games, Sharechat and Moj will provide plethora of engaging content, including interviews, footage-based clips, studio content, and build-up videos, catering to a diverse and multi-lingual audience, ensuring the users stay updated with the riveting action. 

Moj is one of the popular platform for tier 2 audiences by bringing authentic regional content, the latest technology including Dolby Vision, and offering innovative monetizing avenues like virtual gifting for its creator community. This strategic utilization of short-form content aims to celebrate the Olympic spirit amongst millions of fans, delivering the best moments of the games in various regional languages and enhancing the viewing experience. Fans will also have access to insightful analysis from sports legends and commentators through studio clips available on both platforms.

Announcing the partnership, Gaurav Jain, Chief Business Officer, ShareChat & Moj, said, "We're thrilled to partner with Jio Cinema to bring official Olympics content to our vast user base, celebrate the spirit of the games, and cheer for the Indian contingent. By offering content in multiple regional languages, ShareChat and Moj have become the go-to destination for sports content and fandom allowing Indians to engage with Team India's journey like never before.”

Jain further said, “The widespread consumption of short videos has revolutionized the way we engage with content, and ShareChat is proud to offer a platform that caters to this demand. Blending content, culture and community ShareChat and Moj are slowly pivoting how marketers can use their creative imagination to build meaningful connections with their audiences."

“The partnership with ShareChat and Moj is a significant milestone in our journey to make digital content accessible to every Indian, driving a new kind of lean-in engagement,” said a Viacom18 Spokesperson.

The spokesperson said, “Innovation has been at the helm of our Paris 2024 presentation, be it through language offerings, curated feeds, or former Olympians who will join us as studio experts.  This partnership takes it a step further in that direction through its unique content offerings that will excite fans and draw them into celebrating the Olympic movement.” 

As the blue riband event inches closer, ShareChat and JioCinema aim to redefine the way fans engage with Olympic content, creating a truly enriching experience and setting a new benchmark for sports content consumption in India.

ShareChat partners with JioCinema for Olympic Games to enhance user experience

Highlighting the interests and spending pattern of  this festive season, social media platform ShareChat states that users in Bharat are more willing to shop online this festive season. In  a report titled  ‘Bharat ki #FestiveFeeling’ ShareChat says that  every one in two Bharat user is willing to spend more this year than last year during the festive season.

The findings in the report are based on primary data collection through an online survey among 2,843 ShareChat users aged between 18 and 40 years, with a male-to-female ratio of 70:30 across 15 states in India. It deciphers the shopping sentiment of Bharat ahead of the festive season and deep dives into categories like e-commerce, automobiles, beauty, and jewellery, that are on the list of Bharat this festive season.

In terms of cities, Maharashtra topped the festive spending charts this year with 55 percent users willing to spend more this year, followed by Bihar, Delhi, Rajasthan, Chhattisgarh, and Uttar Pradesh. Apparels, mobiles and accessories, and jewellery emerged as the top three shopping categories

As per the survey, around 44 percent of Bharat’s purchase decisions are influenced by social media. Additionally, discounts and offers are major factors that influence 49 percent of Bharat’s purchase decisions.

During this festive season, one in three Bharat users is expected to spend over Rs 20,000 and about 8 percent will spend over Rs 100,000, boosting the overall ticket size of festive purchases. Gifting is anticipated to be one of the top motivations for spending money during this festive period. 24 percent of Bharat wants to buy with the intention of gifting. As Bharat upgrades their devices or gives some as gifts to loved ones, sales of mobile and accessories, and jewellery will also experience a significant increase.

Interestingly, one in four Bharat plan their festive shopping last minute and 76 percent are making decisions basis ads. Online shopping is a popular choice for Bharat as it is driven by various discounts and offers. Social media is the most important factor influencing purchase intent and buying behaviours. At 44 percent, it leads the way as a source of information on brand offers, reviews and recommendations.

“Social media plays a pivotal role for Bharat users today in purchasing decisions as it aids in product discoveries and recommendations. Users on ShareChat love to post and share festive wishes and greetings with their loved ones in their regional language. Our report deciphers the shopping sentiment of Bharat ahead of the festive season, which will give marketers a direction to plan their strategies on effectively engaging with the Bharat users,” says Ajit Varghese, chief commercial officer, ShareChat and Moj.

ShareChat currently has over 180 million monthly active users.

Over 70% of Bharat users likely to make purchase online this festive season: Sharechat

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