Adtech regulation a priority for Modi govt in third term: MoS Rajeev Chandrasekhar

Credibility of news and platforms are as important as monetisation challenges: Anurag Thakur

HUL: Meet the leaders who have emerged from "The CEO Factory"

Punit Goenka addresses Zee employees; ensures no layoffs due to failed merger

Disney's strategic sale to Viacom18 set to boost market share to 40 percent

The Leader's Edge: Storyboard18 in conversation with leaders, decision makers and disruptors

Nobody’s Perfect Retro Porsche Ad

In Conversation With Raja Rajamannar, Mastercard

Shahid Kapoor And Varun Ganjoo Speaks On PokerBaazi's Campaign

In conversation with IHCL’s Puneet Chhatwal & GroupM’s Kate Scott-Dawkins

Why are brands including e-sports in their sports marketing itinerary?

Storyboard18 x The English Nut: How to pronounce these 10 brand names

Experts' Take On Reinvention Of Ad Campaigns Through Technology

Experts Speak On Key Emerging Trends In Cannes Lions Entries

Leaders of the future have to be outstanding human beings: Nestle MD

In conversation with VMLY&R’s Hari Ramanathan

Header Menu

Latest News

Brand Makers

Gaming News

Brand Marketing

Media News

Special Coverage

Header Sub Menu

Digital Entertainment Summit

Delhi Literature Fest

Share the Spotlight

Global Pioneers Summit

Power of Purpose

The Visionaries

DNPA

About Us

Hamburger Menu

Quantum Brief

#FreeOurSkylines

Watch.Listen

Advertising

Agency News

Media

Interviews

L&K Saatchi & Saatchi and Akasa Air

L&K Saatchi & Saatchi, which is a part of the Publicis Groupe, won the creative mandate of the recently launched low cost airline, Akasa Air. The account, which will be managed by the agency’s Mumbai office, will see L&K Saatchi & Saatchi manage strategic and creative initiatives for the airline. This would include developing brand, and tactical communication for above-the-line and below-the-line elements.

Further, the agency will look into developing brand communication campaigns, and creatives for launch and sustenance phases. And, they would also be involved in designing brand identity applications across mediums. 

Akasa Air was launched by the late Rakesh Jhunjhunwala. Akasa Air is a frugal airline and will be very competitive in the aviation space, Jhunjhunwala said on August 8, a day after the Mumbai-based company launched commercial operations. "Our competitors are ordering new chairs in response to Akasa's chair," he told CNBC-TV18 in an exclusive interaction.

 Social Panga and Home Credit India

Integrated creative and digital marketing agency Social Panga won the mandate for digital and offline activities for Home Credit India. The account, which will be handled by the agency’s Gurugram office, will see the agency aim to drive relevant brand and product conversations. Further, the agency will also roll out multi-level creative strategies and digital campaigns. 

Two weeks ago, Home Credit India appointed Ashish Tiwari as the chief marketing officer. And, in April, the local arm of the international consumer finance provider, had also announced its partnership with the merchant commerce platform, Pine Labs.

Last month, Social Panga had also bagged the social media marketing mandate of Tally Solutions, a multinational technology company.

Kinnect and R.K Marble
 
Digital marketing agency Kinnect won the mandate for R.K Marble, a marble and granite manufacturer. The account will be managed by the agency’s Gurugram office. The mandate involves creative strategy and execution, and social media management. It also includes planning and performance-focused media campaigns across every channel for the brand. Last month, Kinnect appointed Ankur Garg as the executive creative director for the Delhi and Bengaluru office.

 Team Pumpkin and Stovekraft

Digital marketing agency Team Pumpkin won the digital and print mandate for the cooking appliances manufacturer Stovekraft. The account, which was won following a multi-agency pitch, will be handled by the agency’s Mumbai office.

The mandate is to develop and strengthen the brand's digital presence by creating social communication strategies. This would involve ideation, execution and promotion. The agency will also oversee the entire digital presence of Stovekraft’s brands, which includes Pigeon, Gilma, Skava, and Black + Decker.

Compiled by Kashmeera Sambamurthy

Biz Moves:  L&K Saatchi & Saatchi flies away with Akasa; Social Panga, Kinnect, Team Pumpkin land new biz

Advertising 

About us

Linked in

Quantum Brief.

RK MARBLE