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This week on Storyboard18, Puneet Chhatwal, managing director and chief executive officer, IHCL shares his plans under the new brandscape, focus on Ginger and much more.

'AI-enabled advertising will represent more than 90% of all advertising' according to GroupM's report Next10-AI on the technologies and behavior that will shape advertising over the next decade. Ankita Saxena speaks to Kate Scott-Dawkins, global director, business intelligence, GroupM, bout how will advances in AI help marketers, concerns around brand safety with programmatic ad buying &amp; more.

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