Adtech regulation a priority for Modi govt in third term: MoS Rajeev Chandrasekhar

Credibility of news and platforms are as important as monetisation challenges: Anurag Thakur

HUL: Meet the leaders who have emerged from "The CEO Factory"

Punit Goenka addresses Zee employees; ensures no layoffs due to failed merger

Disney's strategic sale to Viacom18 set to boost market share to 40 percent

The Leader's Edge: Storyboard18 in conversation with leaders, decision makers and disruptors

Nobody’s Perfect Retro Porsche Ad

In Conversation With Raja Rajamannar, Mastercard

Shahid Kapoor And Varun Ganjoo Speaks On PokerBaazi's Campaign

In conversation with IHCL’s Puneet Chhatwal & GroupM’s Kate Scott-Dawkins

Why are brands including e-sports in their sports marketing itinerary?

Storyboard18 x The English Nut: How to pronounce these 10 brand names

Experts' Take On Reinvention Of Ad Campaigns Through Technology

Experts Speak On Key Emerging Trends In Cannes Lions Entries

Leaders of the future have to be outstanding human beings: Nestle MD

In conversation with VMLY&R’s Hari Ramanathan

Header Menu

Latest News

Brand Makers

Gaming News

Brand Marketing

Media News

Special Coverage

Header Sub Menu

Digital Entertainment Summit

Delhi Literature Fest

Share the Spotlight

Global Pioneers Summit

Power of Purpose

The Visionaries

DNPA

About Us

Hamburger Menu

Quantum Brief

#FreeOurSkylines

Watch.Listen

Advertising

Agency News

Media

Interviews

Spring Capital recently invested in the sportswear and athleisure venture Agilitas Sports led by former PUMA India and South East Asia Managing Director Abhishek Ganguly, a source confirmed, without disclosing the amount of the investment. Spring Capital will collaborate closely with Agilitas to develop brand and launch strategies based on a deep understanding of consumer behavior and culture.

In April of this year, Agilitas Sports acquired the India license for the Italian shoe brand Lotto for 40 years, at an undisclosed price. Under the partnership with Lotto's parent company, WHP Global, Agilitas, based in Bengaluru, will oversee the manufacturing, design, and sale of Lotto products across India, South Asia, and Australia.

“The investment was made by Spring Capital last week,” said a source familiar with the matter.

Spring Capital has investments in a variety of brand portfolios, including the jewelry brand Giva, the online beauty and grooming platform Purplle, and the organic personal care brand Juicy Chemistry, among others.

In December 2023, Agilitas Sports received Rs 100 crore in funding from Nexus Venture Partners, a venture capital firm that partners with entrepreneurs building product-focused companies in India and the US.

Convergent Finance LLP, an investment management and advisory firm led by Harsha Raghavan, also made a significant investment of over Rs 400 crore in the startup.

Storyboard18 reached out to Abhishek Ganguly, co-founder and CEO of Agilitas Sports, for comment. The story will be updated once an official statement is received from the company.

Spring Capital invests in Agilitas, will help develop brand and launch strategies

Advertising 

About us

Linked in

Quantum Brief.

INVESTMENT