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GenZ-focused fashion startup NEWME has introduced a 90-minute delivery service for its fashion products in select Delhi-NCR pin codes, embracing the quick commerce trend sweeping in India. 

The pilot program currently serves areas including Gurgaon Sec-37, Sec-40, DLF Cyber Hub, Dwarka, Palam Vihar, and Najafgarh.

Customers can access this service through the NEWME app, choosing from an assortment of over 6,000 styles. The company reported that within the first few hours of the launch, it received over 100 orders in less than 30 minutes of going live, with many deliveries completed in under 25 minutes.

Sumit Jasoria, Founder and CEO of NEWME, shared in a LinkedIn post that the idea for 90-minute delivery originated from customer feedback about delayed deliveries in fast fashion. "If someone had asked me two years ago if this was possible, I might have laughed. Feedback from our customers who were frustrated with delivery times stretching to 2-3 weeks was our driving force. This initiative marks a new chapter in how fast fashion brands can connect with their consumers," he wrote.

Following the pilot in Delhi-NCR, NEWME plans to expand the rapid delivery service to Mumbai, Bengaluru, and Hyderabad in the next two weeks.

The introduction of 90-minute fashion delivery comes at an interesting time in India's quick commerce landscape, which is witnessing an expansion of categories and products deliverable within 10-30 minutes. 

The success of companies like Zepto, Blinkit, and Instamart has prompted larger players like Amazon and Flipkart to enter this space. Industry experts suggest that quick commerce has the potential to broaden its product assortment beyond groceries and personal care items to include small appliances and more - a trend already visible on these platforms.

Founded in 2022 by Sumit Jasoria, Vinod Naik, Shivan Tripathi, and Himanshu Chaudhary, NEWME targets Gen Z customers in India and Southeast Asia. Aligning with Gen Z consumer behaviour, the startup releases curated collections every week. Beyond its website and app, NEWME operates six retail stores across Bengaluru, Hyderabad, Indore, Mumbai, and Chandigarh, with plans to open 15 more by March 2025.

Most recently, NEWME rasied $18 million in a funding round led by venture capital firm Accel, with participation from existing investors Fireside Ventures and AUM Ventures. 

GenZ fashion startup NEWME launches 90-minute delivery service in Delhi-NCR

Gen Z Explainer is your go-to source for the latest trends, news, and insights on topics that matter the most to GenZ.

In the rapidly changing landscape of the modern office, every generation brings its own distinct appeal and aspirations. To keep up with the present times, addressing the expectations of Gen Z workforce and understanding their mindset is imperative for employers seeking to empower the infinite potential of this generation.

While there may be a fine line between Millennials and Gen Z'ers, the latter aims to stride ahead with a demand for rapid technological adaptation. Gen Z has a thirst for seeking knowledge, have opinions, and possess a quality to face challenges.

For workplaces seeking to attract and retain top talents, it is crucial for employers to understand Gen Z's expectations and aspirations. 

Here are some key workplace expectations of Gen Z that employers must align with:

1. Flexibility and Work-Life Balance
For Gen Z, flexibility is non-negotiable. This generation values work-life balance and prefers jobs that offer remote work options, flexible hours, and the ability to take time off when needed. They believe that productivity isn't tied to a 9-to-5 work schedule and are looking for employers who understand the importance of balance and a life beyond work.

2. Diversity and Inclusion
Gen Z expects workplaces to be inclusive and diverse. They seek companies that prioritize equality, not just in words but in action. This generation is keen on seeing real representation in leadership, diverse hiring practices, and an inclusive work culture where everyone feels valued. 

3. Meaningful Work
Gen Z is fuelled by purpose. They want to feel that their work has a positive impact on society and aligns with their inner values. Whether it is through the company's mission, social responsibility initiatives, or the work itself, they're looking for roles that offer more than just a pay check.

4. Continuous Learning and Development
Career growth is a priority for Gen Z, and they expect employers to provide opportunities for continuous learning. Whether it's through formal training programs, mentorship, or on-the-job learning, they aim to develop new skills and advance their careers rapidly. This generation sees learning as a lifelong journey, and seek employers who support that vision.

5. Emphasis on Mental Health
Gen Z is leading the charge in prioritizing mental health in the workplace. They expect employees to provide support through mental health resources, wellness programs, and a culture that promotes openness about mental well-being. For Gen Z, a healthy workplace is one where employees feel supported, personally and professionally.

Sources: Media reports, employer studies and surveys, workforce monitors

Gen Z Explainer: 5 Workplace Expectations Redefining the Modern Office

83% of Gen Z individuals are upskilling to secure better job opportunities, according to Simplilearn data. Notably, India has a significant number of Gen Z youth with over 600 million people under 28. The data estimated that upskilling could bring over 100 million young Indians into the workforce. By 2030, 30% of the global workforce will comprise Gen Z’, the data added.

"Gen Z is actively improving their skills to meet the changing demands of the job market, especially in the growing tech industry. This proactive approach aligns with overall economic trends focused on digital transformation and innovation across sectors," according to Simplilearn.

The data highlighted that approximately 66% of those upskilling hold bachelor’s degrees. Nearly 60% of learners are currently employed in the IT sector, and 40% are engaged in various non-IT industries.

Among the most enrolled courses, data science and business analysis led with 35.3%, followed by AI and machine learning at 33.9% and cybersecurity at 20.2%, the data mentioned.

Gen Z's impact on today's workforce comes from their digital proficiency, fresh perspectives, and relentless focus on upskilling. As a digital native generation who has grown up with a high exposure to technology, they find it easy to pick up digital tools and new ways of working. They do not have the baggage of set ways of doing things and this allows them to look at business problems afresh, without constraints, and in the context of new technologies available. It is great to see our Gen Z generation upskilling in large numbers, taking proactive steps to build the career they want, and adding value to their workplaces," Kashyap Dalal, Co-founder and Chief Operating Officer of Simplilearn said.

Over 80% of Gen Z getting upskilled to secure new job opportunities: Simplilearn

Marketers love everything millennial and genz and what is a better place to find this set of target audience than gaming apps. Brands are generously spending on gaming app, significantly pushing mobile advertising spends. InMobi’s latest Mobile Game Advertising 2022 report for India says 75% of brands have been advertising on mobile game apps for more than a year, which has led to a two-fold increase in gaming ad spends since the pandemic.

According to the report, gaming witnessed a 32% YoY growth in average spending by advertisers. While completion rates and views are the most sought-after campaign metrics by advertisers, the lift in brand awareness is used as a benchmark for campaign success on mobile gaming.

Out of the 205 Indian mobile marketing leaders surveyed, 42% of advertisers stated that they used programmatic trading on open exchanges while 38% used programmatic private marketplace deals for gaming advertising. On the other hand, blended in-game ads were the most popular format that advertisers want to use in the future.



<blockquote>"Brands have taken notice of the gaming industry's rapidly growing consumer adoption and engagement. Hence, mobile game advertising is evolving into more than simply a trend as audience reach keeps growing, ad formats diversify, and ad budgets keep rising. Over time, more and more advertisers are including mobile game advertising in their media mix owing to the positive outcomes and impactful results,” said Rishi Bedi, Managing Director, Asia Pacific at InMobi.</blockquote>




98% of gaming advertisers claimed to have increased their spends on mobile game apps in the past year leading to a 2X jump in mobile gaming ad spends year on year. This increased activity not only captures the current sentiment of advertisers and their intrigue regarding gaming advertising, but also goes on to show the potential this emerging marketing channel possesses

The study showed that advertising on mobile gaming delivers better performance compared to non-gaming environments with up to 2x higher completion rates and engagement. Moreover, 97% of the marketers that advertise on mobile gaming are satisfied with their experience and results, says the report.

75% of brands have been advertising on mobile game apps for more than a year: InMobi

GENZ