FESTIVE MARKETING

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Digital

AI, Q-comm, micro-Influencers, regional language content fueling festive shopping: Meta

How it Works

GroupM predicts record festive growth for TV, Digital and OOH

How it Works

Festive season fuels e-commerce boom: Meesho enables over 8 lakh jobs

How it Works

Rs 580 bn boom: Indian digital ad spending set to surge 15.9% this festive season

Quantum Brief

Philips India introduces its latest festive campaign, #HowIndiaCelebrates

How it Works

34 percent rely on social media to research on beauty products: Report

How it Works

Ecommerce festive season offers shrink; brands and online sellers overachieve target by 25-30 percent

How it Works

Festive quarter fuel: AdEX to increase by 20% during H2 2023

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Anil Viswanathan shares Mondelez India's festive season plans

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about us

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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