Adtech regulation a priority for Modi govt in third term: MoS Rajeev Chandrasekhar

Credibility of news and platforms are as important as monetisation challenges: Anurag Thakur

HUL: Meet the leaders who have emerged from "The CEO Factory"

Punit Goenka addresses Zee employees; ensures no layoffs due to failed merger

Disney's strategic sale to Viacom18 set to boost market share to 40 percent

The Leader's Edge: Storyboard18 in conversation with leaders, decision makers and disruptors

Nobody’s Perfect Retro Porsche Ad

In Conversation With Raja Rajamannar, Mastercard

Shahid Kapoor And Varun Ganjoo Speaks On PokerBaazi's Campaign

In conversation with IHCL’s Puneet Chhatwal & GroupM’s Kate Scott-Dawkins

Why are brands including e-sports in their sports marketing itinerary?

Storyboard18 x The English Nut: How to pronounce these 10 brand names

Experts' Take On Reinvention Of Ad Campaigns Through Technology

Experts Speak On Key Emerging Trends In Cannes Lions Entries

Leaders of the future have to be outstanding human beings: Nestle MD

In conversation with VMLY&R’s Hari Ramanathan

Storyboard18 presents FAST FIVE ⬇

We bring you top five news updates from the world of advertising, marketing and business of brands.

EXCLUSIVE: Small part of Prasar Bharati OTT will be subscription-based; rest all free, says MIB's Sanjay Jaju

Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, confirmed to Storyboard18 that Prasar Bharati's OTT will be launched on November 20, with over 60 FreeDish channels and archival content.

<a href="https://www.storyboard18.com/how-it-works/small-part-of-prasar-bharati-ott-will-be-subscription-based-rest-all-free-mibs-sanjay-jaju-47312.htm" rel="noopener" target="_blank">Read More</a>

Price based GST will boost counterfeit products, RAI writes to govt

The association's letter to the Finance Minister, obtained by Storyboard18, raises concerns about the GoM’s recommendations.

<a href="https://www.storyboard18.com/how-it-works/price-based-gst-will-boost-counterfeit-products-rai-writes-to-govt-47188.htm" rel="noopener" target="_blank">Read More</a>

RK Swamy's net profit declines by 62% to Rs 2.13 crore in Q2 FY25

The revenue from operations of the company reduced to Rs 65.61 crore lakh in Q2 FY 25 from Rs 79.7 crore in the corresponding quarter last fiscal.

<a href="https://www.storyboard18.com/brand-marketing/rk-swamys-net-profit-declines-by-62-to-rs-2-13-crore-in-q2-fy25-47318.htm" rel="noopener" target="_blank">Read More</a>

From MrBeast to Khaby Lame: how international influencers are taking to India

India's booming digital landscape — coupled with rising affluence and cultural diversity — is attracting international influencers in a big way.

<a href="https://www.storyboard18.com/how-it-works/from-mrbeast-to-khaby-lame-how-international-influencers-are-taking-to-india-47086.htm" rel="noopener" target="_blank">Read More</a>

Govt issues guidelines to crack down on misleading ads in coaching sector

The Central Consumer Protection Authority (CCPA) took suo moto action against 45 coaching centers and has already imposed a penalty of more than Rs 54 lakh on 18 coaching institutes for misleading advertisements.

Govt issues guidelines to crack down on misleading ads in coaching sector<a href="https://www.storyboard18.com/how-it-works/govt-issues-guidelines-to-crack-down-on-misleading-ads-in-the-coaching-sector-47334.htm" rel="noopener" target="_blank">Read More</a>

Prasar Bharati OTT to go partially subscription-based | RAI writes to govt | RK Swamy's net profit declines

Storyboard18 presents FAST FIVE ⬇

We bring you top five news updates from the world of advertising, marketing and business of brands.

News bulletins on private FM radio delayed; conflict over content regulation

Unlike in other countries where private radio stations seamlessly integrate news into their broadcasts, private players in democratic India are prohibited from broadcasting news; except for news bulletins from AIR that are carried in an unaltered form. 

<a href="https://www.storyboard18.com/how-it-works/exclusive-news-bulletins-on-private-fm-radio-delayed-conflict-over-content-regulation-46603.htm">Read more</a>

High taxes and policy uncertainty drive Real Money Gaming operators offshore


Real Money Gaming (RMG) was the largest contributor to the gaming sector in India, comprising 83-84% of overall revenue in FY22, according to a report by Grant Thornton Bharat titled Guardians of Safe Play: Ethical Gaming for Vibrant Bharat. 

<a href="https://www.storyboard18.com/how-it-works/high-taxes-and-policy-uncertainty-drive-real-money-gaming-operators-offshore-46611.htm">Read more</a>

I&B Ministry seeks agency to design, develop AI/ML-based integrated dashboard

The Ministry of Information and Broadcasting plans to deploy an integrated dashboard, an AI/ML-powered solution that will analyse recent news stories to forecast emerging trends. 

<a href="https://www.storyboard18.com/how-it-works/information-broadcasting-ministry-seeks-agency-to-design-develop-ai-ml-based-integrated-dashboard-46632.htm">Read more</a>

Xiaomi India's President Muralikrishnan B steps down

During his stint, Muralikrishnan B was responsible for Operations, Services, Public Affairs & Strategic Projects. 

<a href="https://www.storyboard18.com/brand-makers/xiaomi-indias-president-muralikrishnan-b-steps-down-46674.htm">Read more</a>

Diverse offerings boost festive sales for E-comm platforms- Know more


Walmart-backed Flipkart has claimed to have recorded an overall 7.2 billion visits including 282 million unique visitors while Amazon witnessed 140 crore customer visits with over 85% from non-metro cities. 

<a href="https://www.storyboard18.com/how-it-works/diverse-offerings-boost-festive-sales-for-e-comm-platforms-know-more-46614.htm">Read more</a>

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Private FMs' news struggle | RMG operators go offshore | Xiaomi India's President steps down

Storyboard18 presents FAST FIVE ⬇

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Premium chocolate brands boost AdEx amid Indian festive season

These Premium chocolate brands have increased their ad budgets by an average of 8-10% to expand reach and boost sales.

<a href="https://www.storyboard18.com/brand-makers/premium-chocolate-brands-boost-adex-amid-indian-festive-season-46437.htm" rel="noopener" target="_blank">Read More</a>

IPO-bound Swiggy increases focus on brand marketing, allocates Rs 1,115 crore

Swiggy IPO will open for subscription on November 6 and close on November 8. The food delivery platform has set a price band of Rs 371-390 a share. Swiggy will make its debut on the stock exchanges on 13 November.

<a href="https://www.storyboard18.com/brand-marketing/ipo-bound-swiggy-increases-focus-on-brand-marketing-allocates-rs-1115-crore-46476.htm" rel="noopener" target="_blank">Read More</a>

Netflix appoints Nicolle Pangis as VP - Advertising

Nicolle Pangis began her career at 24/7 Media Inc and went on to work across Xaxis, GroupM and Extreme Reach.

<a href="https://www.storyboard18.com/brand-makers/netflix-appoints-nicolle-pangis-as-vp-advertising-46440.htm" rel="noopener" target="_blank">Read More</a>
Castrol India appoints Kedar Lele as MD

Kedar has joined Castrol India after a two-decade-long career at Hindustan Unilever Limited (HUL), where he last served as the Executive Director of the company, responsible for sales and customer development, South Asia.

<a href="https://www.storyboard18.com/brand-makers/castrol-india-appoints-kedar-lele-as-md-46456.htm" rel="noopener" target="_blank">Read More</a>
Celebs, Influencers will face Rs 50 Lakh fine for surrogate alcohol and tobacco ads

Recently, the CCPA issued notices to Bacardi, Pernod Ricard, United Breweries, Radico Khaitan, and William Grant & Sons for allegedly promoting alcohol indirectly by advertising non-alcoholic products with similar branding.

<a href="https://www.storyboard18.com/how-it-works/celebs-influencers-will-face-rs-50-lakh-fine-for-surrogate-alcohol-and-tobacco-ads-46465.htm" rel="noopener" target="_blank">Read More</a>

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Premium choco brands boost AdEx | Swiggy focuses on brand marketing | Netflix CXO Move

High costs and limited returns- Ad spends on LinkedIn likely to go down 20%

Brands are rethinking their advertising investment in LinkedIn ads as CPM rates on the platform have more than doubled in the past two years. The rates currently stand at 15-20% higher than other social media platforms. 

<a href="https://www.storyboard18.com/digital/high-costs-and-limited-returns-ad-spends-on-linkedin-likely-to-go-down-20-46203.htm">Read more</a>

Maruti Suzuki's Q2 result: Profit down 17.4%, revenue flat, export sales up

Maruti Suzuki's Q2 result: The Company sold a total of 541,550 vehicles during the quarter, of which the domestic market volume was 463,834 vehicles and the export volume was 77,716 vehicles. 

<a href="https://www.storyboard18.com/brand-marketing/maruti-suzukis-q2-result-profit-down-17-4-revenue-flat-export-sales-up-46408.htm">Read more</a>

Agency In Focus: Challenger firm LS Digital's rise in the advertising world

By capitalizing on programs such as the Google Marketing Platform (GMP) and the Direct-to-Consumer Acceleration Program (DAP), LS Digital was able to sidestep the common challenges associated with late market entry. 

<a href="https://www.storyboard18.com/advertising/agency-in-focus-challenger-firm-ls-digitals-rise-in-the-advertising-world-45484.htm">Read more</a>

Truecaller urges TRAI to allow telcos to work with third party apps to curb spam: Report

In its suggestions to the Telecom Regulatory Authority of India (TRAI) to regulate spam, Truecaller asked to allow telcos to work with third-party apps for AI-enabled spam solutions. 

<a href="https://www.storyboard18.com/how-it-works/truecaller-urges-trai-to-allow-telcos-to-work-with-third-party-apps-to-curb-spam-report-46352.htm">Read more</a>

Flipkart's advertising income jumps 51% to Rs 5,000 crore in FY2024: Report

Flipkart revenue stood at Rs 17,907 crore in 2023-24 while losses fell by 41 percent to Rs 2,358 crore.

<a href="https://www.storyboard18.com/brand-marketing/flipkarts-advertising-income-jumps-51-to-rs-5000-crore-in-fy2024-report-46363.htm">Read more</a>

Ad spends on LinkedIn | Maruti Suzuki's Q2 result  | LS Digital’s steady rise

Storyboard18 presents FAST FIVE

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Festive season ad spends shift: TV ad spends down 10%; digital up 20%

In the Navratri period alone, television ad volumes saw an 8% decline, on the back of fewer marquee events— which can significantly impact the overall adex growth this year. 

<a href="https://www.storyboard18.com/advertising/festive-season-ad-spends-shift-tv-ad-spends-down-10-digital-up-20-45519.htm">Read more</a>

Disney Star's K Madhavan quits after 15 year tenure

Madhavan joined Star India in 2009 as its South Head. Under his leadership, the company built a thriving regional entertainment portfolio. 

<a href="https://www.storyboard18.com/brand-makers/disney-stars-k-madhavan-quits-after-15-year-tenure-45640.htm">Read more</a>

Zomato's profit declines 30% QoQ to Rs 176 crore; Ad expenses surge to Rs 343 crore

Zomato spent Rs 343 crore between July and September 2024 as compared to Rs 303 crore in the corresponding quarter last year. 

<a href="https://www.storyboard18.com/brand-marketing/zomatos-profit-declines-30-qoq-to-rs-176-crore-ad-expenses-surge-to-rs-343-crore-45649.htm">Read more</a>

PhonePe founders' pay cut: Salary drops to Rs 5 crore

PhonePe has attracted a set of high quality, marque investors like Walmart, Tiger Global, Ribbit Capital, Tencent, Microsoft who have invested over Rs 18,000 Crore in the company till date. 

<a href="https://www.storyboard18.com/how-it-works/phonepe-founders-pay-cut-salary-drops-to-rs-5-crore-45594.htm">Read more</a>

Madison's Vikram Sakhuja to receive AAAI Lifetime Achievement Award

Vikram Sakhuja is an engineer from IIT Delhi and an MBA from IIM Calcutta. He joined P&G in 1988 where over 8 years, he held positions in Marketing Research and Media. 

<a href="https://www.storyboard18.com/brand-makers/madisons-vikram-sakhuja-to-receive-aaai-lifetime-achievement-award-45644.htm">Read more</a>

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TV ad spends decline | Disney Star's President steps down | Zomato, Paytm Q2 earnings

Storyboard18 presents FAST FIVE ⬇

We bring you top five news updates from the world of advertising, marketing and business of brands.

SC dismisses plea seeking regulatory body for OTT platforms


The petition argued that OTT platforms function without the same checks and balances that traditional media, such as films and television, are required to adhere to. 

<a href="https://www.storyboard18.com/digital/sc-dismisses-plea-seeking-regulatory-body-for-ott-platforms-45331.htm">Read more</a>

Zee Entertainment approves Punit Goenka's reappointment as MD & CEO

It was further added that under Punit Goenka's leadership, the media conglomerate emerged as a powerful player. Under his leadership, Zee has also navigated various industry challenges and opportunities. 

<a href="https://www.storyboard18.com/brand-makers/zee-entertainment-approves-punit-goenkas-reappointment-as-md-ceo-45336.htm">Read more</a>


MIB, TRAI put weight behind D2M Broadcasting, says trial in progress

Prasar Bharati, the public service broadcaster in collaboration with IIT Kanpur and Saankhya Labs, is conducting D2M trials using both high-power and low-power transmitters. 

<a href="https://www.storyboard18.com/television/mib-trai-put-weight-behind-d2m-broadcasting-says-trial-in-progress-45252.htm">Read more</a>

TTK Prestige promotes Venkatesh Vijayaraghavan to Managing Director

Vijayaraghavan, who previously served as CEO of TTK Prestige, will succeed Chandru Kalro, the outgoing MD.

<a href="https://www.storyboard18.com/brand-makers/ttk-prestige-promotes-venkatesh-vijayaraghavan-to-managing-director-45312.htm">Read more</a>

Netflix ads plan drives over 50% of Q3 sign-ups: Co-CEO GK Peters

Netflix will be launching its first-party ad server in Canada in the fourth quarter and later in rest of the ad markets in 2025. 

<a href="https://www.storyboard18.com/digital/netflix-ads-plan-drives-over-50-of-q3-sign-ups-co-ceo-gk-peters-45315.htm">Read more</a>

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SC order on OTT | Zee reappoints Punit Goenka | Govt puts weight behind D2M trial

Storyboard18 presents FAST FIVE ⬇

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Q-comm brewing: Tata Group brands gear up to strengthen BigBasket’s BB Now

Notably, BigBasket partnered with Tata-owned jewellery brand Tanishq during Akshaya Tritiya this year. And, this month, the salt-to-software conglomerate's coffee chain Tata Starbucks launched a pilot direct delivery via its mobile application 

<a href="https://www.storyboard18.com/digital/tata-brands-gear-up-to-collaborate-to-strengthen-bigbaskets-bb-now-quick-delivery-service-45027.htm">Read more</a>

Madison wins media mandate for Parag Milk Foods' Rs 100-120 cr account

The agency will cater to all the sub brands such as Gowardhan, Go, Pride of Cows and Avvatar. 

<a href="https://www.storyboard18.com/advertising/madison-wins-media-mandate-for-parag-milk-foods-rs-100-120-cr-account-45025.htm">Read more</a>

CCPA issues guidelines against greenwashing, misleading environmental claims

Consumer Affairs Secretary Nidhi Khare says that CCPA may initiate individual or class actions if investigations indicate violations of the Consumer Protection Act, greenwashing guidelines, and other relevant rules. 

<a href="https://www.storyboard18.com/how-it-works/ccpa-issues-guidelines-against-greenwashing-misleading-environmental-claims-45040.htm">Read more</a>

Dabur India appoints Saurabh Lal as Executive Director of Global Operations

Prior to this, Lal was associated with Kellanova (formerly Kellogg Company) for six years. 

<a href="https://www.storyboard18.com/brand-makers/dabur-india-appoints-saurabh-lal-as-executive-director-of-global-operations-45103.htm">Read more</a>

Tips Music reports 21% YoY profit growth in Q2 FY25 amid strong digital ad surge

During the first half of the current fiscal year, Tips profit rose Rs 91.7 crore, registering a 37 percent increase year-on-year. In 1H FY2024, the music company reported a profit of Rs 66.8 crore. 

<a href="https://www.storyboard18.com/brand-marketing/tips-music-reports-21-yoy-profit-growth-in-q2-fy25-amid-strong-digital-ad-surge-45110.htm">Read more</a>

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Tata brands boost BB Now | Madison bags Parag Milk Foods media acc | Tips Music Q2 FY25 result

Storyboard18 presents FAST FIVE ⬇

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EXCLUSIVE: Is Ola's mega media account up for grabs?

Ola's media account is bound to run into hundreds of crores, making it one of the largest media accounts in the country. Storyboard18 has also learnt that Ola has finalised a large networked media agency but is yet to sign off on the deal. 

<a href="https://www.storyboard18.com/advertising/exclusive-is-olas-mega-media-account-up-for-grabs-44917.htm">Read more</a>

Media accounts worth Rs 2500 crore are up for grabs this festive season

When most companies are caught up making most of the festive season, likes of Ola, Hero MotoCorp, Lenskart, Dabur, Tata Motors and Kotak Mahindra are in the midst of media pitches. 

<a href="https://www.storyboard18.com/how-it-works/media-accounts-worth-rs-2500-crore-are-up-for-grabs-this-festive-season-44916.htm">Read more</a>

Zydus Wellness appoints Arijit Sengupta as CMO

Previously, Arijit Sengupta led Reckitt as global marketing head - digital startup. 

<a href="https://www.storyboard18.com/brand-makers/zydus-wellness-appoints-arijit-sengupta-as-cmo-44973.htm">Read more</a>

Rubeena Singh quits Anymind Group; Siddharth Kelkar, Aditya Aima to lead India, MENA ops

Siddharth Kelkar and Aditya Aima have been given additional responsibility to co-lead the company’s India and MENA operations as Co-Managing Director, India and MENA. 

<a href="https://www.storyboard18.com/brand-makers/rubeena-singh-quits-anymind-group-siddharth-kelkar-aditya-aima-to-lead-india-mena-ops-44954.htm">Read more</a>

Have banks lost the customer-service plot?

Is it a wake-up call for banks as cyber scams and frauds are at an all-time high? 

<a href="https://www.storyboard18.com/how-it-works/have-banks-lost-the-customer-service-plot-44401.htm">Read more</a>


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Ola media account pitched: Excl | Banks lost the service plot? | Media accounts up for grabs

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Women in marketing roles have come far, but still have a long way to go

What’s working in their favour of late, though, is increased demand for women in these key roles, leading to better pay. 

<a href="https://www.storyboard18.com/how-it-works/women-in-marketing-roles-have-come-far-but-still-have-a-long-way-to-go-43495.htm">Read more</a>

Festive forecast: Auto and finance lead the way in digital advertising, says Zenith's Jai Lala

Digital is increasing at a rate of around 50 percent. says Jai Lala, CEO, Zenith, the media agency of Publicis Groupe. 

<a href="https://www.storyboard18.com/how-it-works/festive-forecast-auto-and-finance-lead-the-way-in-digital-advertising-says-zeniths-jai-lala-44390.htm">Read more</a>

ACC announces $170 million base price for Asia Cup media rights; auction slated for Nov 1

The rights package encompasses the Men's Asia Cup, Women's Asia Cup and several under-19 and emerging team competitions. 

<a href="https://www.storyboard18.com/gaming-news/acc-announces-170-million-base-price-for-asia-cup-media-rights-auction-slated-for-nov-1-44205.htm">Read more</a>

American QSR Jamba to debut in Mumbai


The initial phase will see the opening of stores in major metropolitan cities, including Mumbai, Delhi, Bengaluru, and Hyderabad. This strategic approach will allow Jamba to establish a presence in key markets and reach a wide range of consumers. 

<a href="https://www.storyboard18.com/brand-marketing/american-qsr-jamba-to-debut-in-mumbai-44477.htm">Read more</a>

Dentsu India appoints Abhirup Datta as CEO, Performance Media Solutions

Abhirup Datta's primary focus will be driving sales growth at Sokrati, expanding market presence, delivering innovative go-to-market strategies, and achieving exceptional client growth. 

<a href="https://www.storyboard18.com/brand-makers/dentsu-india-appoints-abhirup-datta-as-ceo-performance-media-solutions-44434.htm">Read more</a>

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Festive ads surge | Jamba to debut in Mumbai | Women in marketing face challenge

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Dubai court rejects Honasa Consumer grievance filed over fiasco with UAE distributor

The Court of Merits in Dubai has rejected the grievances filed by Honasa and its distributor in the Middle East and African region (RSM General Trading) and ordered to attach assets of Honasa Consumer in UAE along with refusal to cancel its trading license. 

<a href="https://www.storyboard18.com/how-it-works/dubai-court-rejects-honasa-consumer-grievance-filed-over-fiasco-with-uae-distributor-44047.htm">Read more</a>


Tipplers to raise their bar this festive season, premium liquor in demand

Liquor brands have increased their ad spends by 15-20 percent focusing on digital and experiential mediums. 

<a href="https://www.storyboard18.com/brand-makers/tipplers-to-raise-their-bar-this-festive-season-premium-liquor-in-demand-43964.htm">Read more</a>

W+K shuts Mumbai office; scales back operations, staff

The announcement comes after the agency's chief creative officer (CCO) Santosh Padhi (Paddy) and president Ayesha Ghosh announced their departure. 

<a href="https://www.storyboard18.com/advertising/wk-shuts-mumbai-office-scales-back-operations-staff-44070.htm">Read more</a>


Swiggy eyes elite customers with exclusive 'Rare Club' concierge service

Rare Club membership unlocks access to exclusive events, experiences, and premium deals, signaling Swiggy's push towards catering to high-net-worth customers ahead of its IPO. 

<a href="https://www.storyboard18.com/brand-marketing/swiggy-eyes-elite-customers-with-exclusive-rare-club-concierge-service-44045.htm">Read more</a>

Beyond the startup hype: The hidden costs of a hustle culture

In India, women are more likely to have or develop a mental health issue than men, as per Aon's report on mental health. 

<a href="https://www.storyboard18.com/how-it-works/beyond-the-startup-hype-the-hidden-costs-of-a-hustle-culture-43343.htm">Read more</a>

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