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WPP-owned global advertising company Ogilvy appointed Devika Bulchandani as its new global chief executive officer.

Bulchandani was born in Amritsar and became the world's most famous ad agency Ogilvy's CEO this week, following the departure of a former Deloitte hand, Andy Main, who joined Ogilvy in 2020.

In her new role, Bulchandani will be responsible for all aspects of the creative network’s business across 131 offices in 93 countries and she will also join WPP’s Executive Committee. She most recently served as global president and CEO of Ogilvy North America.

Prior to joining Ogilvy, Bulchandani spent 26 years at McCann in various leadership roles including President of McCann North America. She was the driving force behind Mastercard’s long-running “Priceless” campaign as well as “True Name,” a first-of-its-kind feature launched in 2019 that empowers transgender and non-binary people to display their chosen name on their Mastercard.

Known for ideas that capture the cultural zeitgeist, Bulchandani also helped launch “Fearless Girl,” an iconic and beloved symbol of women’s equality; the campaign became one of the most awarded campaigns in the history of the Cannes Lions International Festival of Creativity.

<strong>Indian-origin global CEOs</strong>

Bulchandani also joins the long list of Indian-origin leaders at the helm of multinational conglomerates as CEOs including Chanel’s Leena Nair, Twitter’s Parag Agarwal and Sundar Pichai at Google.

Take a look at this growing club of Indian-origin leaders running global companies and brands. (This is not a comprehensive list.)

Devika Bulchandani, Ogilvy

Laxman Narasimhan - Starbucks

Ivan Menezes - Diageo

Parag Agrawal - Twitter

Satya Nadella - Microsoft

Sundar Pichai - Alphabet

Leena Nair - Chanel

Arvind Krishna - IBM

Raghu Raghuram- VMWare

Shantanu Narayen - Adobe

Sameer Suneja - Perfetti Van Melle

Raj Subramaniam - FedEx

Sandeep Kataria - Bata

George Kurian - Netapp

Thomas Kurian - Google Cloud

Vasant Narasimhan - Novartis

Puneet Renjen - Deloitte

CS Venkatakrishnan - Barclays

Sanjay Mehrotra - Micron Technology

<img src="https://images.storyboard18.com/storyboard18/631b6eceabf8b-631b6eceabf8cWho-is-Devika-Bulchandani-Ogilvys-new-global-CEO.jpg-434x1024.jpg" alt="" width="434" height="1024" class="alignnone size-large wp-image-1948" />

55-year-old consumer-industry veteran with roots in Pune, Laxman Narasimhan will take over as CEO of Starbucks and was the chief executive of FMCG major Reckitt. He will also be a member of the Board of Directors on April 1, 2023, stepping into the big shoes of outgoing CEO Howard Schultz, who built the US coffee chain into a global empire.

<strong>What makes Indian managers shine?</strong>

Moneycontrol interacted with senior corporate leaders, leadership mentors and professors who have served in both Indian and international markets to find out more.

The report quoted Raj Narayan, who retired as EVP and CHRO from watch manufacturer Titan last year and is currently a mentor and coach with years of international experience in talent and leadership development in Europe and Asia Pacific.

Narayan spotlighted three qualities. He said, "the ability to handle ambiguity and find clarity; to think and act synchronously and to quickly settle into new and strange environments without losing our own identity -- are distinct about Indian leaders that help them succeed and do well on the international stage."

“We have enough opportunity to develop and hone all these skills in the multicultural and diverse milieu we have in India and to which many are exposed at home,” he told Moneycontrol.

Career Coach Sawan Kapoor told Moneycontrol "...we Indians are more battle ready, this positions us as some of the best CEOs on the planet, adding in a lighter vein, “The ultimate goal of any global organisation's founder must be to eventually have their company run by a CEO from India or of Indian origin."

Devika Bulchandani enters the club of Indian-origin CEOs leading global companies

Ogilvy has appointed Devika Bulchandani as its new global chief executive officer. In this role, she will be responsible for all aspects of the creative network’s business across 131 offices in 93 countries and spanning its Advertising, Public Relations, Experience, Consulting, and Health units. She will also join WPP’s Executive Committee as she takes on her new role. Bulchandani most recently served as global president and CEO of Ogilvy North America. She takes the helm from Andy Main who is stepping down as global CEO and will serve as a senior advisor until the end of the year.

Commenting on the development, Mark Read, CEO of WPP, said, “Over the last two years, under Andy’s leadership, Ogilvy has seen a transformation in its creative and business performance. This stems from the consistently outstanding quality of work from Ogilvy’s teams around the world, the investment in attracting and developing talent across the business, and the strong and more diverse leadership team Andy has built. With the agency’s transformation a year ahead of the schedule we originally envisioned, Andy has decided that now is the right time to seek a new challenge and he is moving on with my personal thanks and best wishes.

“Devika is a champion of creativity who brings passion, purpose, and an uncompromising focus on generating impact to everything she does. In partnership with Andy and Liz Taylor, she has been instrumental in Ogilvy’s recent growth and development. Her love for our industry, deep understanding of clients’ needs, and track record of delivering growth for agencies and brands, make her the perfect choice to lead Ogilvy to even greater success,” he added.

<img src="https://images.storyboard18.com/storyboard18/631b6e800e717-631b6e800e71aWho-is-Devika-Bulchandani-Ogilvys-new-global-CEO.jpg-434x1024.jpg" alt="" width="434" height="1024" class="alignnone size-large wp-image-1950" />

On his exit, Main said, “When I joined Ogilvy, my goal was to build on the company’s incredible heritage, raise its ambitions, and deliver growth for our clients through work that has impact. Our progress is a testament to all the talented people across the network and our amazing clients for whom I have the deepest gratitude and respect. David Ogilvy spoke about the importance of hiring giants and Devika is truly one of the giants in the industry. It has been an honor being a part of this company’s rich history and I know Devika will continue accelerating the momentum our team has built.”

On her new role, Bulchandani said, “David Ogilvy changed the industry 74 years ago when he founded this iconic agency. As we write the next chapter in the history books of Ogilvy, we will do it together with our clients, using creativity to push the boundaries of what’s possible. I am honored and humbled to take on this role, and to do it with all our incredibly talented people all over the world.”

Prior to joining Ogilvy, Bulchandani spent 26 years at McCann in various leadership roles including President of McCann North America. She was the driving force behind Mastercard’s long-running “Priceless” campaign as well as “True Name,” a first-of-its-kind feature launched in 2019 that empowers transgender and non-binary people to display their chosen name on their Mastercard. Known for ideas that capture the cultural zeitgeist, Bulchandani also helped launch “Fearless Girl,” an iconic and beloved symbol of women’s equality; the campaign became one of the most awarded campaigns in the history of the Cannes Lions International Festival of Creativity. 

Next month she will be honored by New York Women in Communications (NYWIC) at the 2022 Matrix Awards, which honors women who are making a difference, building community, and inspiring the next generation of female leaders in their field. 


DEVIKA BULCHANDANI