Adtech regulation a priority for Modi govt in third term: MoS Rajeev Chandrasekhar

Credibility of news and platforms are as important as monetisation challenges: Anurag Thakur

HUL: Meet the leaders who have emerged from "The CEO Factory"

Punit Goenka addresses Zee employees; ensures no layoffs due to failed merger

Disney's strategic sale to Viacom18 set to boost market share to 40 percent

The Leader's Edge: Storyboard18 in conversation with leaders, decision makers and disruptors

Nobody’s Perfect Retro Porsche Ad

In Conversation With Raja Rajamannar, Mastercard

Shahid Kapoor And Varun Ganjoo Speaks On PokerBaazi's Campaign

In conversation with IHCL’s Puneet Chhatwal & GroupM’s Kate Scott-Dawkins

Why are brands including e-sports in their sports marketing itinerary?

Storyboard18 x The English Nut: How to pronounce these 10 brand names

Experts' Take On Reinvention Of Ad Campaigns Through Technology

Experts Speak On Key Emerging Trends In Cannes Lions Entries

Leaders of the future have to be outstanding human beings: Nestle MD

In conversation with VMLY&R’s Hari Ramanathan

Header Menu

Latest News

Brand Makers

Gaming News

Brand Marketing

Media News

Special Coverage

Header Sub Menu

Digital Entertainment Summit

Delhi Literature Fest

Share the Spotlight

Global Pioneers Summit

Power of Purpose

The Visionaries

DNPA

About Us

Hamburger Menu

Quantum Brief

#FreeOurSkylines

Watch.Listen

Advertising

Agency News

Media

Interviews

Indian agencies won three Lions on Day 2 of the ongoing Cannes Lions International Festival of Creativity. Dentsu Webchutney picked up a Gold Lion for VICE World News’ 'The Unfiltered History Tour' campaign in the Digital Craft category.

Byju's got a Silver for its 'Masterji' campaign in Entertainment Lions and DDB Mudra won a Silver Lion too. The agency won the metal in the Industry Craft category for 'A Silent Frown' campaign for the Charlie Chaplin Foundation.

On Day 3, India agencies have added a total of 50 shortlists to the kitty. Here are the campaigns that are competing for Lions across Direct, Creative Data, Media, PR, Social &amp; Influencer categories:

Creative Data Lions

Ogilvy India got two shortlists for Cadbury Celebrations’ ‘Shah Rukh Khan - My Ad’.

https://youtu.be/R3FnhpelBR0

Direct Lions

This year, India got nine shortlists in Direct Lions.

Ogilvy India picked up two shortlists for Cadbury Celebrations’ ‘Shah Rukh Khan - My Ad’.

FCB India, Kinnect Mumbai, and FCB Chicago got three shortlists for SOS Children's Villages India's ‘Chatpat’ campaign.

https://youtu.be/vIm7oxT9hHw

FCB India along with FCB Chicago also grabbed two shortlists for the campaign ‘The Nominate Me Selfie’ for The Times of India. FCB India's work 'Unbox Me UNAIDS' for UNAIDS is also shortlisted.

McCann India received one shortlist in this category. The agency bagged it for Ujjivan Small Finance Bank’s Shagun Ka Lifafa campaign.

Media Lions


India has a total of 12 shortlists in Media Lions.

FCB India and FCB Chicago picked up six shortlists - three for The Times Of India's ‘Nominate me Selfie’ campaign; and three for SOS Children’s Village India’s campaign ‘Chatpat’. This campaign was done in collaboration with the network’s digital agency Kinnect.

Ogilvy India also got three shortlists in Media Lions. Two for Cadbury Perk’s ‘Perk Disclaimer’ campaign, and one for Cadbury Celebrations’ ‘Shahrukh Khan - My Ad’ campaign.

BBDO India received two shortlists. One each for P&amp;G’s ‘Name Change Pack #ShareTheLoad’ and ‘See Equal #ShareTheLoad’ campaigns.

Mindshare got shortlisted for Sunlight Detergent's ‘Bring Colors Back in the Lives of the Weavers’ campaign.

PR Lions


SOS Children’s Village India's ‘Chatpat’ campaign by FCB India and Kinnect India got three shortlists. FCB India's ‘Unbox Me’ campaign done for Unaids picked three shortlists too.

VMLY&amp;R India’s campaign ‘Adeli’ done for Unipads has received three shortlists.

BBDO India's work ‘See Equal Share The Load’ for Ariel has two shortlists. Dentsu Webchutney and Ogilvy India has got one shortlist each. Webchutney picked for its ‘The Unfiltered History Tour’ campaign and Ogilvy India for ‘Nothingcoin’

Social &amp; Influencer Lions


Indian agencies added a total of 14 shortlists in the Social &amp; Influencer category.
Dentsu Webchutney's ‘The Unfiltered History Tour’ for VICE World News got five shortlists.

Ogilvy India has one shortlist for Cadbury Celebrations’ ‘Shahrukh Khan - My Ad’ campaign.

FCB India and Kinnect campaign ‘Chatpat’ for SOS Children's Villages India's got four more shortlists. FCB India’s campaign ‘Unbox Me’ for UNAIDS has bagged three shortlists. The agency has also received one more shortlist for the ‘Nominate Me Selfie’ campaign for The Times Of India.

50 shortlists for India on Day 3 at Cannes Lions

VMLY&amp;R Commerce’s ‘Smart Fill’ campaign for Unilever has been shortlisted for one Creative Business Transformation Lion, and three lions in the Creative Commerce category. (image: Screen grab)
India’s report card at the ongoing Cannes Lions International Festival of Creativity looks solid and promising. On Day 2 at the ongoing Oscars of advertising, shortlists for Mobile Lions, Brand Experience &amp; Activation Lions, Creative Business Transformation Lions, and Creative Commerce Lions were announced. India has managed to add 20 more shortlists to its kitty, taking the total shortlist tally for India to 57.

In Mobile Lions, Dentsu Webchutney’s ‘The Unfiltered Tour’ for Vice Media made three shortlists. On Day 1, the campaign won the Grand Prix award in the Radio and Audio Lions. It is so far India’s most shortlisted campaign at Cannes Lions this year.

Ogilvy India’s ‘Nothingcoin’ for Cadbury 5 Star also got one shortlist in Mobile Lions.

https://youtu.be/lRWwym-WCYc

DDB Mudra’s ‘Stayfree Project Free Period’ campaign for Johnson &amp; Johnson’s bagged the only Creative Effectiveness shortlist for India.
Indian agencies managed to pick up a total of 10 shortlists in the Brand Experience &amp; Activation category. Ogilvy India got shortlisted for ‘Shah Rukh Khan - My Ad’ in two sub-categories. Dentsu Creative India again secured three shortlists for Vice Media’s ‘The Unfiltered Tour’.

FCB India along with FCB Chicago grabbed three shortlists for the campaign ‘The Nominate Me Selfie’ for The Times of India. VMLY&amp;R has also been shortlisted for Unipads’ ‘Adeli’ campaign. The agency’s commerce unit added a shortlist for Unilever’s ‘Smart Fill’ to its Cannes cart.

In the Creative Business Transformation Lions, VMLY&amp;R Commerce got one shortlist for its Unilever’s ‘Smart Fill’ campaign. The campaign has three in the Creative Commerce category. McCann India received one shortlist in Creative Commerce Lions too. The agency bagged it for Ujjivan Small Finance Bank’s Shagun Ka Lifafa campaign.

No Indian entries qualified in Creative Strategy Lions.

CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY