Adtech regulation a priority for Modi govt in third term: MoS Rajeev Chandrasekhar

Credibility of news and platforms are as important as monetisation challenges: Anurag Thakur

HUL: Meet the leaders who have emerged from "The CEO Factory"

Punit Goenka addresses Zee employees; ensures no layoffs due to failed merger

Disney's strategic sale to Viacom18 set to boost market share to 40 percent

The Leader's Edge: Storyboard18 in conversation with leaders, decision makers and disruptors

Nobody’s Perfect Retro Porsche Ad

In Conversation With Raja Rajamannar, Mastercard

Shahid Kapoor And Varun Ganjoo Speaks On PokerBaazi's Campaign

In conversation with IHCL’s Puneet Chhatwal & GroupM’s Kate Scott-Dawkins

Why are brands including e-sports in their sports marketing itinerary?

Storyboard18 x The English Nut: How to pronounce these 10 brand names

Experts' Take On Reinvention Of Ad Campaigns Through Technology

Experts Speak On Key Emerging Trends In Cannes Lions Entries

Leaders of the future have to be outstanding human beings: Nestle MD

In conversation with VMLY&R’s Hari Ramanathan

Header Menu

Latest News

Brand Makers

Gaming News

Brand Marketing

Media News

Special Coverage

Header Sub Menu

Digital Entertainment Summit

Delhi Literature Fest

Share the Spotlight

Global Pioneers Summit

Power of Purpose

The Visionaries

DNPA

About Us

Hamburger Menu

Quantum Brief

#FreeOurSkylines

Watch.Listen

Advertising

Agency News

Media

Interviews

Nykaa has teamed up with global beauty giant The Estée Lauder Companies (ELC) to launch an incubation program Beauty&amp;You India "to discover, spotlight, and propel the next generation of Indian beauty brands".

The Indian beauty and fashion ecommerce platform Nykaa was founded by Falguni Nayar, a graduate of IIM Ahmedabad and a former investment banker, who turned entrepreneur in 2012, just a few months before turning 50 years old. Nykaa had a blockbuster listing on the bourses on November 10 last year.

The Beauty&amp;You program's stated aim is "to help founders, innovators, and creators grow their businesses holistically by identifying brand goals, achieving scale ambitions, and curating product portfolios that speak to a new generation of consumers in the Indian market".

Indian companies that are in pre-launch and in-market premium beauty segments can participate. Winning participants will get access to ELC and Nykaa relationships and expertise across the beauty ecosystem in order to nurture emerging ideas that address unmet needs in the categories of skin care, makeup, hair care, and fragrance.

The program also provides financial support through a total prize pool up to Rs 4 crore for the most innovative, inspiring, and breakthrough ideas, in addition to mentorship and awareness, and distribution support.

In a company statement, Anchit Nayar, CEO of Beauty for NYKAA e-Commerce, said, the program is "a chance for us to give back to the ecosystem by fostering the next generation of entrepreneurs in the beauty and lifestyle verticals. Beauty&amp;You is an opportunity for us to identify and nurture talented founders to build truly unique consumer brands for the Indian consumer, and potentially for the world.”

Shana Randhava, Vice President, New Incubation Ventures, The Estée Lauder Companies, said the hope is that the program "will be a catalyst for Indian entrepreneurs to fuel their passion, brand, and mission”.

According to an Economic Times report, Bollywood actor Katrina Kaif, who is also the founder of Kay Beauty; celebrity designer Sabyasachi Mukherjee and Samarth Bedi, the executive director of premium beauty brand Forest Essentials, are among the industry experts who have committed to the program.

Nykaa and Estée Lauder Companies launch incubator for emerging beauty brands in India

Advertising 

About us

Linked in

Quantum Brief.

BEAUTY