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How it Works
Thums Up unveils new ad campaign ahead of ICC Men's T20 World Cup 2022
Quantum Brief
Thums Up needs to be an iconic brand with every generation
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Coca-Cola's Arnab Roy on Thums Up’s new ad campaign #HarHaathToofan
Brand Makers
Why some sporting bodies need to look beyond tactical brand partnerships
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Insight behind Thums Up's new campaign ‘Soft Drink Nahin, Toofan’